Communication

Niigata Kameda Distillery

Extra Form

Country	Japan
Year	2024
Award	GOLD WINNER
Affiliation	Frame inc
Designer	Ryuta Ishikawa
Description(English)	By developing a design reminiscent of Japanese sake, we also wanted to convey the image of a sake-producing region. By overlapping the silhouettes of two symbolic distillation vessels, we expressed the kanji character for the name of the region, "KAME" and our desire for locally produced whiskey. To emphasize the image of Japanese whiskey, a logotype in kanji was created. A seal, which can be considered the signature of the creator, was added as an accent to also express the pride of the creator. To impress the strong logo and brand name, the tools were designed with simple yet particular materials.
Description(Native)	日本酒を思わせるようなデザインを開発することで、日本酒の有名なエリアから生まれたウイスキーブランであることをイメージさせたいと考えた。この蒸留所の象徴とも言えるオーダーメイドの2つの蒸留器のシルエットを重ねることで地名の「亀」の文字を表現し、地産のウイスキーへの思いを表現した。 ジャパニーズウイスキーのイメージを強調するため、書道のニュアンスで漢字のロゴタイプを作成した。書道の世界で使用される作者の署名ともいえる「落款」をアクセントに添え、作り手の誇りも表現した。（この蒸留所は判子のメーカーでもあるため）シンプルで強いロゴと思いの込もったブランドネームを印象づけるため、ツールはシンプルでありながらこだわった素材でデザインを展開している。
Positive Comments
Judging Comments	This design masterfully evokes the essence of a sake-producing region through symbolic distillation vessel silhouettes forming the kanji "KAME." The use of kanji logotype and creator's seal highlights Japanese whiskey's heritage and craftsmanship. The simplicity and material choice enhance brand identity, earning it the Gold Winner title for its cultural depth and design excellence.

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