English

EXHIBITION


Communication

Lugano Region

Extra Form
Country Switzerland
Year 2019
Award GOLD WINNER
Client Ente Turistico del Luganese
Affiliation Caselli Strategic Design
Designer FabioCaselli
Description(English) With its mix of cultures, Lugano represents a very atypical destination within Switzerland: palm trees, olive oil, Mediterranean weather and cuisine can all be found in a safe, quiet and efficient Swiss environment. The brand essence that emerged from this context is "differently Swiss" which has been translated visually in an alteration of the Swiss flag to form the letter "L" of Lugano. A graphic system that aims at displaying the variety of the regional offer has been conceived by designing for each category a specific font in order to give each time a different connotation to the letter “L” of Lugano.
Description(Native) With its mix of cultures, Lugano represents a very atypical destination within Switzerland: palm trees, olive oil, Mediterranean weather and cuisine can all be found in a safe, quiet and efficient Swiss environment. The brand essence that emerged from this context is "differently Swiss" which has been translated visually in an alteration of the Swiss flag to form the letter "L" of Lugano. A graphic system that aims at displaying the variety of the regional offer has been conceived by designing for each category a specific font in order to give each time a different connotation to the letter “L” of Lugano.
Website www.caselli.ch
Positive Comments
Board Pagination ‹ Prev 1 ... 3 4 5 Next ›
/ 5
  1. The Essence

  2. A skiff

  3. Vast Luster

  4. HARMONY

  5. Cresta Galleria

  6. Regular Unregular

  7. Engild

  8. Xi an Metro Line 5

  9. Retro Modern

  10. Health and Wellness Shelter

  11. The Rising Dawn

  12. Room With A View

Board Pagination ‹ Prev 1 ... 3 4 5 Next ›
/ 5

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

关于我们

K设计大奖是由 DESIGNSORI Co., Ltd. 主办并举办,取消了造型的简单性和复杂性,不仅通过优秀的设计实现创意的具体化,并赋予产品创造潜力真正的价值。以这样的目标为基础,期待着由设计者,公司,设计机关及设计工作室推出最佳的设计理念,构成卓越的设计形态,制作出有创意的作品。

 

Copyright © DESIGNSORI Co., Ltd. All Rights Reserved. CEO, Doyoung Kim / Business license number : 454-86-01044 (Address) #14057, 905 49, Beolmal-ro 102beon-gil, Dongan-gu, Anyang-si, Gyeonggi-do, Korea

关于我们

  • 京畿道安养市东安区冠阳洞891,905

世界 English

  • Email : info@kdesignaward.com

韩国 Korea

  • Email : info@kdesignaward.com