Huang Yu Ru, Tai Yu Ling, Tseng Ping Hung, Kao Tzu Han
Description(English)
Taiwan Taoyuan is a terrain with little groundwater source, so it is not easy to get water. Our ancestors built ponds to store rainwater, It was early known as “the home of thousands ponds”.
Ponds carry rich human history and precious memories, as an important ecosystem. However, these ponds are under strong threat with civilization, the ponds gradually disappeared.
We developed a complete set of Visual Identity Designs for "Pond Culture" to develop the cultural and ecological promotion of the pond. Also, we planned an exhibition exclusive package to made public known about Taiwan's precious treasure, which is not known to many previously.