Beijing Dajia Internet Information Technology Co., Ltd.
Designer
Kuaishou User Experience Design Department
Description(English)
Kuaishou creates an advanced low-code development platform - Kaleido - which uses technological innovation to improve the enterprise application development efficiency and user experience of PaaS services.
During the brand design process, a new design language was created. The logo is mainly formed by the combination of geometric figures. The blank space in the middle, represents the cognitive gap between technology and business objective is broken. Also, the negative space symbolizes breaking through the constraints of technology. The brand colors, Dawn Blue & Starry Grey, shows the desire for innovation and exploration.