Communication

NYGDESIGN Brand Design Upgrade

Extra Form

Country	China
Year	2023
Award	WINNER
Affiliation	NYGDESIGN
Designer	MoLin
Description(English)	On our fifth anniversary, we have upgraded a brand new image system of NYGDESIGN and redefined NYGDesign-style of "FRESH". We believe that, as a team taking FRESH as the core, the brand design upgrading should not be only about numb changing, but about creating sets of visual systems and tools for the group that can embrace change and encourage to make more surprise. We hope that this upgrade will not only further express the core values of the team clearly, but also inspire us to continue to create more fresh designs for the Greater Bay Area.
Description(Native)	NYGDESIGN 牛油果设计是扎根深圳的新锐创意集合体，也是大湾区新锐原创设计力量。自2016年成立至今，正如我们的标语 — “BE FRESH”，NYGDESIGN 坚持用好奇心打造新鲜设计。在成立五年之际，我们为 NYGDESIGN 升级了焕然一新的品牌形象系统，重新定义 NYGDESIGN 式的 “FRESH”。 我们相信，作为一个以“FRESH”为内核的团队，品牌升级不应单纯地为了改变而改变，而是需要为团队打造一套拥抱变化、鼓励惊喜的视觉系统和工具。我们以平时的设计草稿和笔记为灵感，为 NYGDESIGN 特制了一套带有手写结构的特殊英数字符，一方面是在字体中融入平时我们的书写特色，同时也代表对常态的反思和挑战。希望这次 NYGDESIGN 的品牌升级在更清晰地表达团队的核心价值之余，也激发团队继续为大湾区打造更多新鲜设计。
Positive Comments

1. in Space
   

   The Essence

2. in Space
   

   A skiff

3. in Space
   

   Vast Luster

4. in Space
   

   HARMONY

5. in Space
   

   Cresta Galleria

6. in Space
   

   Regular Unregular

7. in Space
   

   Engild

8. in Space
   

   Xi an Metro Line 5

9. in Space
   

   Retro Modern

10. in Space
    

    Health and Wellness Shelter

11. in Space
    

    The Rising Dawn

12. in Space
    

    Room With A View

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