Communication

BorderX Rebranding

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	BorderX Co., Ltd.
Designer	Yeryung Ko, Erica Pellegatta, Yoolim Moon, Juhee Lee, Flavyen Dupont
Description(English)	From our humble beginnings as a small marketing agency in Seoul, the team at waymakrs always had a passion for helping brands go global. Under the new name of BorderX, we began the rebranding process by redefining our goals, vision, mission, positioning statement, and keywords around our identity. These words were distilled into core values that were then used to support our bold and confident color palette, visual identity, and tone of voice. The compass motif resonated with our purpose of global exploration and guidance for our clients. Our rebrand was applied to multiple platforms like social media, posters, swag, and business cards.
Description(Native)	From our humble beginnings as a small marketing agency in Seoul, the team at waymakrs always had a passion for helping brands go global. Under the new name of BorderX, we began the rebranding process by redefining our goals, vision, mission, positioning statement, and keywords around our identity. These words were distilled into core values that were then used to support our bold and confident color palette, visual identity, and tone of voice. The compass motif resonated with our purpose of global exploration and guidance for our clients. Our rebrand was applied to multiple platforms like social media, posters, swag, and business cards.
Website	www.borderx.com
Positive Comments

1. in Space
   

   The Essence

2. in Space
   

   A skiff

3. in Space
   

   Vast Luster

4. in Space
   

   HARMONY

5. in Space
   

   Cresta Galleria

6. in Space
   

   Regular Unregular

7. in Space
   

   Engild

8. in Space
   

   Xi an Metro Line 5

9. in Space
   

   Retro Modern

10. in Space
    

    Health and Wellness Shelter

11. in Space
    

    The Rising Dawn

12. in Space
    

    Room With A View

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