Communication

Cage Bird

Extra Form

Country	China
Year	2023
Award	WINNER
Affiliation	Wang Changjun
Designer	Wang Changjun
Description(English)	The main shape is a variation of a birdcage, delicately depicting folk culture and local characteristics from the outer packaging to the wine bottle. The unique design creates a delicate aesthetics. The design mainly uses light blue and gold colors, paired with patterns with Cloisonné enamel texture. The harmonious color combinations and vivid visual images showcase a unique Eastern aesthetic enjoyment stroke by stroke. Above the packaging box, there is a metal hook that restores the image of a birdcage while facilitating users to carry it.
Description(Native)	老北京有着极强的地方文化属性和极为灿烂的特色民俗文化，包括热闹的老北京胡同、北京皮影、斗蛐蛐、提笼架鸟、北京兔爷等。本款白酒包装盒精选了“提笼架鸟”这一代表意象，设计风格贴近老北京生活，凝聚着地方文化和民俗元素的回响。通过精细的刻画和精美的构图，本设计可以让了解北京胡同文化的人引起共鸣，并让更多人了解到老北京胡同文化。礼盒主体形状为鸟笼的变形，从外盒包装到酒瓶，精致地刻画了民俗文化和地方特色，由内而外充满设计感，营造了美轮美奂的美学氛围。设计主要应用了浅蓝色和金色，配以掐丝珐琅质感的图案刻画，和谐优雅的颜色搭配，栩栩如生的视觉形象，一笔一画中展现了别样的东方美学享受。包装盒上方有一个金属挂钩，还原鸟笼形象的同时，方便用户进行提放。相比于传统的打开方式，本款包装盒应用了抽取的模式，极大程度地保留了包装的完整性，创新的打开方式也可以为用户带来别样的使用体验。产品设计和生产过程充分遵循环保理念，主体材质为可回收利用的环保材料，所有原材料均符合ROHS环保要求，可充分实现可循环使用，全面落实低碳环保策略。此外，产品用完之后，整个礼盒可以通过陈放或悬挂作为装饰，实现一物多用，对室内装修和设计环境起到了完美的点缀和装饰。
Positive Comments

1. in Space
   

   The Essence

2. in Space
   

   A skiff

3. in Space
   

   Vast Luster

4. in Space
   

   HARMONY

5. in Space
   

   Cresta Galleria

6. in Space
   

   Regular Unregular

7. in Space
   

   Engild

8. in Space
   

   Xi an Metro Line 5

9. in Space
   

   Retro Modern

10. in Space
    

    Health and Wellness Shelter

11. in Space
    

    The Rising Dawn

12. in Space
    

    Room With A View

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