Communication

Fresh Sliced Bread

Extra Form

Country	China
Year	2023
Award	GRAND PRIZE
Affiliation	Guangzhou Academy of Fine Arts
Designer	Zhou Huimin
Description(English)	This is a packaging design of sliced bread. The date originally printed on the outer package is now directly baked on the bread adopting particular baking technique, which makes it a clear reminder for us. This not only achieves the purpose of packaging, but also modernizes the definition of food packaging. The conspicuous date also becomes the symbol of the freshness of sliced bread. More interestingly, we will have a richer texture and taste experience while enjoying the bread, as the crispness of the “date” baked on it is combined with the softness of the bread itself.
Description(Native)	人们都想要吃到最新鲜的面包，所以在挑选面包时，首先要看的就是面包的生产日期，但是印在袋子上或标签上的信息常常让人觉得不可靠，因为它们很容易被改变。包装不仅应该展示产品、标明信息，还应该让人们觉得其展示的信息是真实的、安全的、值得信赖的。那为什么不将人们最关心的关于面包的信息直接印在面包上呢？ 这是一款切片面包的包装设计，将原本印刷在切片面包外包装上的日期用烤面包的工艺直接醒目地烤在切片面包上，这种方式不仅达到了包装的目的，重新定义了食品包装的概念，而显眼的日期也成为了面包新鲜的象征。 更有趣的是在享用切片面包时，日期部分烤制过后的酥脆与面包本身的松软相结合，可以给人带来更加丰富的口感和味觉享受。
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