Communication

85ºC Brand Design

Extra Form

Year	2015
Award	WINNER
Affiliation	Cizoo&Co.
Designer	CHIHLING WANG, ELICA TZENG, YUTING HUANG
Description(English)	Rooted in Taiwan, 85ºC has thrived over the last decade with its delicious pastry. To gain a more international and younger clientele, the company decided to renew its brand identity system, including packaging, product photos, staff uniforms and shop spaces. Energetic red, heart-warming grey and various stripe arrangements turn this brand into a modern, international and friendly one. The“85 Family” mascots have also been created to bring new energy to the stores.
Website	http://cizoo.com

1. in Space
   

   The Essence

2. in Space
   

   A skiff

3. in Space
   

   Vast Luster

4. in Space
   

   HARMONY

5. in Space
   

   Cresta Galleria

6. in Space
   

   Regular Unregular

7. in Space
   

   Engild

8. in Space
   

   Xi an Metro Line 5

9. in Space
   

   Retro Modern

10. in Space
    

    Health and Wellness Shelter

11. in Space
    

    The Rising Dawn

12. in Space
    

    Room With A View

Designed by sketchbooks.co.kr / sketchbook5 board skin