English

EXHIBITION


Space

Windsor 24K

Extra Form
Country China
Year 2024
Award WINNER
Client Windsor Group Co., Ltd.
Affiliation Newera Design Co., Ltd.
Designer Yellow Chen
Description(English) The product design has developed a strategy of dimensionality reduction competition and high-frequency output, and achieved perfect implementation through design. Multidimensional immersive space, high-definition technology giant screen, C-position surround stage, super strong sound effect bouncing, with powerful control and 360 degree no dead corners, the main focus is on an explosive impact. The ultra-high artistic, trendy, and entertainment tone, combined with a celebrity style personal runway experience, is cool and high-end, and together with appropriate consumer pricing, forms an attractive consumer tension
Description(Native) 温莎24k定位新一代年轻人,锁定年轻人高品味、有视野、秀自己的特性,在产品设计上制定了降维竞争、高频输出的战略,并通过设计得到完美落地。温莎24k量贩ktv,项目2000平,46个包厢,多种房型,是当地潮流青年最青睐的社交聚集地之一,且经营还在持续优化与上升期。 多维沉浸空间、高清科技巨屏、c位环绕式舞台、超强音效蹦迪,实力制燥,360度无死角主打的就是一个炸裂式冲击。超高的艺术、潮流和娱乐基调,加上明星式的个人秀场体验,炫酷又高级,与恰当的消费定价,共同了形成充满吸引力的消费张力. 布局上首先打破传统横平竖直布局,让整个空间更具流动感,更有动感,服务动线设计更快更直接;其次契合年轻人的口味多样化,公区设计有视觉锤,够酷够好玩,瞬间吸引眼球。
Positive Comments
Judging Comments The product excels by creating a multidimensional immersive space with high-definition giant screens and a 360-degree surround stage, delivering powerful sound effects. Judges valued its ability to blend artistic, trendy, and entertainment elements with a celebrity-style runway experience, making it both cool and high-end. This design, combined with consumer-friendly pricing, offers significant appeal and consumer engagement.
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