Communication

EasyGo

Extra Form

Country	China
Year	2024
Award	GOLD WINNER
Affiliation	Chengdu Mifang Culture Communication
Designer	Xingyue Deng, Junzhu Fang
Description(English)	Drawing inspiration from the symbolism of the 'arrow,' representing direction, and the 'circle,' symbolizing vitality, the logo cleverly integrates the Chinese characters '上下' (meaning 'up and down') with graphical elements. This succinctly and engagingly conveys both the essence and form of the brand's concept. The entire visual identity revolves around the motifs of 'up' and 'down' arrows, showcasing our unwavering commitment to eco-friendly kraft paper materials throughout all brand elements. This choice underscores our dedication to simplicity and environmental consciousness.
Description(Native)	EasyGo是一个致力于创新的电梯品牌，专注于解决不方便安装厢式电梯的老年社区中老年人的上下楼需求，特别是在那些难以安装厢式电梯的地方。在设计⽅案中，我们仔细考虑了购买者通常是年轻⼈，⽽最终⽤户是⽼年⼈。因此，我们采⽤了⼀种平衡的设计理念，协调排版和图形，在我们的视觉识别中传达⼀种简单、直接和质朴的视觉感觉。 创意灵感源自汉字“上”和“下”，这两个图形既是文字，又是代表向上和向下运动的箭头，“圆圈”的概念则象征着活力。 我们巧妙地将汉字“上”和“下”的内在意义与外在形式结合起来，形成简洁而引人入胜的视觉表现。在设计过程中，我们特别注重平衡使用者和购买者的需求，始终贯穿我们“上和下”的视觉焦点符号。
Website	find-design.cn
Positive Comments
Judging Comments	This design is celebrated for its innovative logo that combines the symbolism of the 'arrow' for direction and the 'circle' for vitality, integrating the Chinese characters '上下' (up and down). The visual identity, centered around 'up' and 'down' arrows, emphasizes the use of eco-friendly kraft paper materials, showcasing a commitment to simplicity and environmental consciousness. This compelling and sustainable approach earned it the Gold Winner title, highlighting its excellence in design and branding.

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