Communication

Biomimetic cow milk packaging creative design

Extra Form

Country	China
Year	2024
Award	GOLD WINNER
Affiliation	Hunan University of Technology
Designer	KAI XUAN GUO, ZHI JUN YANG, Alyssa, Sydnorshen
Description(English)	The packaging is made of 100% recyclable and eco-friendly coniferous wood pulp, which has high toughness and bending resistance. It can be automatically molded and cut using automated pulp molding machines. The dairy cattle face is folded and creased along a curve to create a visually appealing curved surface effect. In addition, a biomimetic nipple is used, which can be pressed against the consumer's cheek during consumption to increase comfort and confidence.
Description(Native)	包装由100%可回收环保的针叶木浆制成，具有很高的韧性和抗弯曲性。它可以使用自动纸浆成型机自动成型和切割。 奶牛的脸沿曲线折痕折叠，以创造视觉上引人的曲面效果。此外，还使用了仿生奶嘴，可以在饮用过程中贴在消费者的脸颊上，以增加舒适度和安心的感受。 牛奶包装在包装标识上采用了过期变色标识，为消费者提供了直观视觉辨识产品过期与否。 使得减塑环保纸塑包装不再受限于传统纸塑造型，在现有技术基础上对纸塑结构进行创新，践行绿色环保可回收的生态理念的同时也不失去造型，不同的口味也有着相对于颜色的包装。
Positive Comments
Judging Comments	This packaging design excels with its use of 100% recyclable coniferous wood pulp, offering high toughness and eco-friendliness. Automated molding enhances efficiency, while the curved surface effect and biomimetic nipple provide a visually appealing and comfortable user experience. This innovative and sustainable approach earned it the Gold Winner title.

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