Communication

MUSUBUDON

Extra Form

Area	Japan
Year	2018
Award	WINNER
Affiliation	DESIGNMUDAI
Designer	TaroIwasawa, TotaFujihara
Description(English)	MUSUBUDON is based on chewy noodles that is famous at the foot of Mt.Fuji(Fujiyoshida city). There are local customs of eating udon noodles when they are congratulating. So we made a design like a Japanese gift envelope that used for putting money inside and hand to someone at an occasion such as a celebration or gratuity, with a motif superimposed the shape of Mt.Fuji and the knot. In Japan, there is a culture that respectfully wraps gifts carefully, the line of red and gold expresses its folds and also gives a luxurious impression, while the outer box wraps it further and makes it an excellent gift.
Description(Native)	むすぶうどんは「吉田うどん」という富士山の麓の街、富士吉田市で有名なコシの強い麺をベースにしています。また地元では、お祝いになるとうどんを食べるという習慣があります。そこで、富士山とあわじ結びを重ね合わせたモチーフを使って、ご祝儀袋のようなデザインを作りました。日本では贈り物を丁寧に包み込み相手に敬意を表する文化があり、赤と金のラインはその折り目を表現し、豪華な印象を与え、外箱はそれをさらに包み込み、うどんは素晴らしいギフトとなります。

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