Communication

MUSUBUDON

Extra Form

Area	Japan
Year	2018
Award	WINNER
Affiliation	DESIGNMUDAI
Designer	TaroIwasawa, TotaFujihara
Description(English)	MUSUBUDON is based on chewy noodles that is famous at the foot of Mt.Fuji(Fujiyoshida city). There are local customs of eating udon noodles when they are congratulating. So we made a design like a Japanese gift envelope that used for putting money inside and hand to someone at an occasion such as a celebration or gratuity, with a motif superimposed the shape of Mt.Fuji and the knot. In Japan, there is a culture that respectfully wraps gifts carefully, the line of red and gold expresses its folds and also gives a luxurious impression, while the outer box wraps it further and makes it an excellent gift.
Description(Native)	むすぶうどんは「吉田うどん」という富士山の麓の街、富士吉田市で有名なコシの強い麺をベースにしています。また地元では、お祝いになるとうどんを食べるという習慣があります。そこで、富士山とあわじ結びを重ね合わせたモチーフを使って、ご祝儀袋のようなデザインを作りました。日本では贈り物を丁寧に包み込み相手に敬意を表する文化があり、赤と金のラインはその折り目を表現し、豪華な印象を与え、外箱はそれをさらに包み込み、うどんは素晴らしいギフトとなります。

1. in Space
   

   compose

2. in Space
   

   Diameter

3. in Space
   

   factory of apparel B

4. in Space
   

   Green Life

5. in Space
   

   Immaculate white

6. in Space
   

   K11 Art Mall

7. in Space
   

   Line Composition

8. in Space
   

   Linear Space

9. in Space
   

   Parkview

10. in Space
    

    Primus Hotel

11. in Space
    

    Rising sun of song

12. in Space
    

    The house of light

13. in Space
    

    Zen

14. in Space
    

    Just Stay Resort

15. in Communication
    

    ichiei Branding

16. in Communication
    

    MUSUBUDON

17. in Space
    

    MOMENT GARDEN

18. in Space
    

    輕工業風 / LIGHT LOFT

19. in Communication
    

    Alchemy

20. in Space
    

    AIWA nursery

21. in Space
    

    Apartment JE

22. in Space
    

    Balance and Space

23. in Space
    

    Communication space

24. in Space
    

    Feast for the Senses

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