Communication

Chow Tai Fook SR 19

Extra Form

Area	Hong Kong
Year	2019
Award	WINNER
Client	Chow Tai Fook Jewellery Group
Affiliation	Urban Air Design Ltd
Designer	chris, Or Chi Bun Stanley
Description(English)	The design concept of this Report’s cover is based on the 58th of the 64 hexagrams in the Book of Changes (Zhouyi), which demonstrates the theme of the Report “Heritage • Innovation • Sharing”. Hexagram 58 signifies joy and unity, which matches perfectly the theme “Heritage • Innovation • Sharing”of the 90th Anniversary of the Group’s iconic brand “CHOW TAI FOOK”.
Description(Native)	本報告主題為「傳 • 創 • 共享」，對文化「傳承」的珍視，活現於悠久的企業文化及對文化工藝傳承的努力。擁抱「創新」，實施靈活的業務模式、利用先進科技追溯真品來源，並為顧客提供卓越體驗。非常重視「共享」，從培養珠寶行業人才、促進員工同心協力、推動業務夥伴合作，以及組織「Do Good」社區關懷等活動，體現出「共享」。 設計意念源於《易經》(周易)64卦的第58卦，以展示本報告「傳 • 創 • 共享」的主題。 第58卦代表愉悅和團結，與本集團紀念標誌性品牌「周大福」90周年「傳 • 創 • 共享」的 主題互相呼應。封面圖案的第一行，以向外箭咀彰顯品牌推廣的匠心精神。第二行以燈泡喻意創新，以及 本集團以其經典品牌帶領同行。第三行為「共享」，反映我們與員工和持份者緊緊相繫， 建立共同價值。
Website	www.urbanairdesign.com
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