Communication

Goodbaby®Cold Medicine Package

Extra Form

Area	China
Year	2021
Award	WINNER
Affiliation	Zhang Jian Design Studio
Designer	Cao Xue, Wang Liang, Duan Hongli, Chen Jiayi, He Ge
Description(English)	This is a children’s cold medicine made in China. We redesigned the product packaging to deliver the brand responsibility of “care for public health”. The facade of the package is an image of a child who is wiping his/her nose. While opening the box, the snot paper is pulled out at the same time and a healthy and happy child shows. The design conveys to both parents and children the idea of "take medicine, you will regain your health ". It is hoped that the design will reduce children's resistance to take medicine, and also try to relieve parents' anxiety about children's illness.
Description(Native)	“小儿氨酚黄那敏颗粒”是一款中国产的儿童药品，用于缓解儿童普通感冒及流行性感冒引起的发热、头痛等。该产品生产企业众多、同质化严重、市场竞争激烈。为了产品在销售时更好的在货架上得到展示，并通过产品外包装传递品牌"关爱大众健康"的责任理念，我们重新设计了该药品的外包装。包装的外立正面是一个正在擦鼻涕的感冒的小孩的形象，在打开外盒包装的同时，随着“鼻涕纸”不断被往后抽拉，一个仰头微笑的健康、欢乐的儿童形象呈现在使用者面前，与此同时包装外盒也一起被打开。该设计同时向家长和患病儿童传递了“打开药盒服用药品，小朋友就能恢复健康“的设计理念，希望可以降低儿童对服药的惧怕和抵触心理，也试图缓解儿童家长在孩子患病期间焦虑的心情。
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