Communication

BorderX Rebranding

Extra Form

Area	Korea
Year	2023
Award	WINNER
Affiliation	BorderX Co., Ltd.
Designer	Yeryung Ko, Erica Pellegatta, Yoolim Moon, Juhee Lee, Flavyen Dupont
Description(English)	From our humble beginnings as a small marketing agency in Seoul, the team at waymakrs always had a passion for helping brands go global. Under the new name of BorderX, we began the rebranding process by redefining our goals, vision, mission, positioning statement, and keywords around our identity. These words were distilled into core values that were then used to support our bold and confident color palette, visual identity, and tone of voice. The compass motif resonated with our purpose of global exploration and guidance for our clients. Our rebrand was applied to multiple platforms like social media, posters, swag, and business cards.
Description(Native)	From our humble beginnings as a small marketing agency in Seoul, the team at waymakrs always had a passion for helping brands go global. Under the new name of BorderX, we began the rebranding process by redefining our goals, vision, mission, positioning statement, and keywords around our identity. These words were distilled into core values that were then used to support our bold and confident color palette, visual identity, and tone of voice. The compass motif resonated with our purpose of global exploration and guidance for our clients. Our rebrand was applied to multiple platforms like social media, posters, swag, and business cards.
Website	www.borderx.com
Positive Comments

1. in Communication
   

   KUMA

2. in Communication
   

   mm941

3. in Communication
   

   Accusefive 2024 Super Live Tour

4. in Communication
   

   Buyeo County Font

5. in Communication
   

   YUNJAC ALPHANAX

6. in Communication
   

   HUBFUN

7. in Communication
   

   Key Visual development Samsung SDS Cello Square

8. in Communication
   

   MORA Vu

9. in Communication
   

   Carla Pan

10. in Communication
    

    MidAutumn full moon

11. in Communication
    

    Sin is a pleasure

12. in Communication
    

    HUHUDUN

13. in Communication
    

    Slow Vision

14. in Communication
    

    BACK OF GYEONGBOKGUNG

15. in Communication
    

    TUTORO

16. in Communication
    

    Maple Rewind Interactive picture book App

17. in Communication
    

    Headcount

18. in Communication
    

    Are Disasters Democratic

19. in Communication
    

    Habit Fitness Brand Identity Design Renewal

20. in Communication
    

    DaJing Omakase

21. in Communication
    

    Fly Head of Texture

Designed by sketchbooks.co.kr / sketchbook5 board skin