Communication

HijosdeRivera

Extra Form

Area	Spain
Year	2023
Award	WINNER
Affiliation	Yarza Twins and Hijos de Rivera
Designer	Yarza Twins
Description(English)	Hijos de Rivera needed a logo that could unify all their different brands and act as a quality seal for all their different products. The logo is based on a 1960s mural in their museum, featuring a hidden seed in the R representing the family's legacy, protected by the H for descendants. The logo appears on the packaging. The tiles also inspired us to create a hieroglyphic system. Hieroglyphs would be understandable both at its headquarters in Spain and in any of the 68 countries in which the group is present.
Description(Native)	Hijos de Rivera necesitaba un logotipo que pudiera unificar todas sus diferentes marcas y actuar como sello de calidad para todos sus diferentes productos. El logotipo se basa en un mural de la década de 1960 en su museo, que presenta una semilla escondida en la R que representa el legado de la familia, protegida por la H para los descendientes. El logo aparece en el empaque. Los mosaicos también nos inspiraron para crear un sistema jeroglífico. Los jeroglíficos sería comprensibles tanto en su sede en España como en cualquiera de los 68 países en los que el grupo está presente.
Website	corporacionhijosderivera.com
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