Communication

StreamLake Brand Design

Extra Form

Area	China
Year	2023
Award	GOLD WINNER
Affiliation	Kuaishou Technology Co., Ltd.
Designer	FuShuo, YuBing, LianYanan, ZhaoYalan, HuoDa
Description(English)	StreamLake is a video cloud & AI enterprise service platform launched by Kuaishou. The brand logo is composed of two symmetric curves,which the bottom half stands for technology while the upper half indicates clients service.The negative space expresses in the means of continuing technology development,the StreamLake brand aims to help more enterprises to complete their digital transformation.The brand color is chosen as blue from the source lake of the Yellow River, bringing clients vitality and confidence.
Description(Native)	StreamLake是快手（中国第二的短视频平台）技术商业化的新品牌，通过自主研发“Video+AI”领域的技术能力，致力于为客户提供智能、高效、低成本的企业解决方案； 品牌标志由极简的弧形镜像构成，下半部分代表着技术支持的拱形符号，上半部分代表着帮助客户的微笑符号，logo的负空间表达了通过技术的不断积累，帮助更多企业完成数字化转型；色彩搭配上选取中国黄河源头鄂陵湖的蓝色作为品牌色，带给客户活力、自信的感觉；字体部分我们为StreamLake构建了一套兼具识别性和现代感的品牌字体-StreamLake Sans； 品牌传达上，我们提炼了品牌符号容器，并建立起全面的品牌系统，保证在各场景下视觉的统一。StreamLake不断注重自身技术能力发展，未来我们希望与合作伙伴一起，探索行业解决方案，借助品牌传达，引领行业意识升级。
Website	StreamLake.com
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