Communication

DaJing Omakase

Extra Form

Area	Chinese Taipei
Year	2025
Award	WINNER
Client	Skin Essentials Corp.
Affiliation	fengworks design office
Designer	fengworks design office
Description(English)	DaJing Omakase Dining redefines plant-based fine dining by fusing Eastern Taoist philosophy with modern culinary art. Focused on nature, wellness, and balance, it targets refined consumers seeking renewal. "DaJing PuShi" evokes vastness, purity, and essence. The logo, inspired by the character "Da," blends human imagery with flowing lines suggesting aromas and landscapes. Minimalist brushstrokes balance tradition and clarity. Scarlet red and deep indigo symbolize vitality and calm. Through rituals, seasonal menus, and sensory design, DaJing refines Eastern philosophy into a plant-based dining journey.
Description(Native)	大境璞食以東方道禪精神結合自然蔬食哲學，重新定義Fine Dining領域中的蔬食體驗。品牌定位以「自然、養生、身心平衡」為核心，目標族群鎖定注重生活質感、追求心靈療癒的中高端消費者。設計策略從品牌精神出發，強調順應四時、尊重食材本味，形塑出循時本味，蔬然食養的品牌世界觀。 品牌命名「大境璞食」凝練了這一定位思考。「大境」象徵自然遼闊與心靈沉靜，「璞食」指向食材純粹未加矯飾的本質。名稱同時回應空間意象與料理哲學，為整體體驗奠定語意基礎。 標誌設計取篆書「大」字為形，融入「人」的意象，展現以人為本、順應自然的品牌思想。上方線條流動，如香氣氤氳，亦如山巒起伏，呼應食物、空間與心境之間的流轉。筆觸節奏講求張弛有度，結合東方書法的氣韻與現代設計的簡潔，使標誌在國際視覺語境中同時具有文化深度與辨識性。 標準字體則以楷書結構融篆體精神，適度留白，強化品牌的東方韻味，同時兼顧現代閱讀性。色彩策略選用緋紅與黛藍，分別代表生命力與靜謐，構築出動靜平衡的情感層次。 整體風格營造圍繞「身心重置」展開，從入口足浴儀式、四時更迭的蔬食套餐到結尾的祝祈小籤，透過空間、體驗與視覺語言的整合，建構一段由外而內、由感官至心靈的沉靜旅程。 大境璞食從策略定位到視覺語言，始終圍繞自然與人文的核心，展現東方精神在當代設計語境下的精緻轉譯，形塑出蔬食文化的新典範。
Website	www.fengworks.com
Positive Comments
Judging Comments	DaJing Omakase Dining reimagines plant-based fine dining by blending Taoist philosophy with contemporary culinary art. Its identity draws from the character “Da,” symbolizing purity, vastness, and balance, expressed through minimalist brushstrokes and colors of scarlet vitality and indigo calm. The project was highly praised for transforming Eastern philosophy into a refined, modern dining journey that conveys cultural depth and emotional resonance.

1. in Communication
   

   KUMA

2. in Communication
   

   mm941

3. in Communication
   

   Accusefive 2024 Super Live Tour

4. in Communication
   

   Buyeo County Font

5. in Communication
   

   YUNJAC ALPHANAX

6. in Communication
   

   HUBFUN

7. in Communication
   

   Key Visual development Samsung SDS Cello Square

8. in Communication
   

   MORA Vu

9. in Communication
   

   Carla Pan

10. in Communication
    

    MidAutumn full moon

11. in Communication
    

    Sin is a pleasure

12. in Communication
    

    HUHUDUN

13. in Communication
    

    Slow Vision

14. in Communication
    

    BACK OF GYEONGBOKGUNG

15. in Communication
    

    TUTORO

16. in Communication
    

    Maple Rewind Interactive picture book App

17. in Communication
    

    Headcount

18. in Communication
    

    Are Disasters Democratic

19. in Communication
    

    Habit Fitness Brand Identity Design Renewal

20. in Communication
    

    DaJing Omakase

21. in Communication
    

    Fly Head of Texture

Designed by sketchbooks.co.kr / sketchbook5 board skin