Communication

Maple Rewind Interactive picture book App

Extra Form

Area	China
Year	2025
Award	WINNER
Affiliation	Shanghai Jiaotong University
Designer	Liyouyu He, Kai Zhang, Yeqi Zhu, Wenxin Zhu
Description(English)	Under the context of an aging society, the interactivepicture book app Maple Rewind addresses Alzheimer's care as its core mission, building an emotional bridge between the public and patients. Employing first-person narratives, it constructs a nonlinear storytelling framework through fragmented plot reconstruction and temporal-spatial disorientation, allowing users to viscerally experience patients' progressive cognitive decline.By dissolving disease stigma through artistic storytelling, this digital intervention proposes an innovative solution for social responsibility practices, fostering empathy through multisensory engagement.
Description(Native)	随着中国快速步入老龄化社会，公众对于不断上升的阿尔兹海默症（AD）患者群体的理解与认知亟需增强。基于此，我们开发了一件集故事性、视觉艺术、交互技术与社会责任于一体的数字交互绘本APP《枫林晚Maple Rewind》。本作品力图通过独树一帜的艺术风格、引人入胜的故事情节和富有创新的互动体验，提升公众对阿尔兹海默症的认识和理解，探索数字媒体在教育宣传领域内广泛的应用可能。 《枫林晚》深入探索了从阿尔兹海默症患者视角出发的叙事设计，采取第一人称叙述，使用户能够直接体验故事主角的生活，从而实现情感共鸣。故事采用AD患者的真实生活经历与回忆为基础，通过巧妙的情节设计、元素隐喻和结构对应，触发用户的好奇心和情绪共鸣，打造出一次独特又深刻的数字阅读体验。 在视觉艺术设计方面，我们对阿尔茨海默症患者的日常生活进行调研，包括阿尔茨海默症的主要症状、日常行为表现等，力求创作出最真实、最有代入感的阿尔兹海默症病理视觉系统。这种设计不仅能帮助用户深入理解AD患者的生理和心理症状，而且能在艺术和情感层面与用户建立深刻联系，提升叙事的效力和影响力。 作品运用了Unity实现交互的数字技术，包括触摸、滑动、旋转等，通过引导式、情境式的互动，希望为为用户提供一个多感官沉浸式的体验。通过将数字媒体艺术与科学的回忆疗法相结合，本作品希望能够鼓励社会更多地关注和支持老年人及AD患者。通过教育性内容和启发式讨论，作品希望为患者及其照护者提供精神上的支持和慰藉，展现数字媒体在社会责任领域承担的角色和贡献。
Positive Comments
Judging Comments	Maple Rewind is an interactive picture book app designed around Alzheimer’s care. Using fragmented narratives, temporal disorientation, and first-person storytelling, it immerses users in the emotional and cognitive experience of patients. By transforming stigma into empathy through artful digital storytelling, it demonstrates how design can serve social responsibility. The project was praised for its innovative use of multisensory engagement to foster awareness and compassion in society.

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