Communication

Brand Identity Design for TEXT Law Firm

Extra Form

Area	Korea
Year	2025
Award	WINNER
Client	TEXT Law Firm
Affiliation	DEATE Korea
Designer	Dong Ik Shin, Kyong Ju Kim, Hyeri Yun
Description(English)	TEXT is a brand identity project for a law firm that breaks away from the founder-based naming tradition by using the acronym “The Extraordinary Team.” It promotes a team-oriented identity rooted in collaboration and integrity. The vertically stacked letter 'E' symbolizes the client’s legal journey and visualizes the brand’s core values—sincerity and structure. Through repetition and layering, this form becomes a scalable symbol system adaptable across various media. The refined cyan blue conveys trust and modernity. Designed to stand alone, the logo challenges traditional legal branding with a flexible and progressive visual language.
Description(Native)	법무법인 TEXT는 “The Extraordinary Team”의 이니셜을 활용해, 설립자 중심의 국내 법무법인 작명 관행을 탈피하고 팀 기반의 정체성을 제안하는 브랜드 아이덴티티(BI) 작업입니다. 수직으로 배치된 알파벳 ‘E’는 의뢰인과 함께하는 법률 서비스의 여정과 방향성을 상징하며, 브랜드의 핵심 가치인 성실함과 체계성을 시각화합니다. 이 조형은 반복과 적층을 통해 확장 가능한 심볼 시스템으로 발전되어, 다양한 어플리케이션 및 커뮤니케이션 매체에 일관되면서도 유연하게 적용됩니다. 컬러는 사이언 계열의 정제된 블루를 사용해 신뢰와 현대적 감성을 동시에 전달하며, 모든 어플리케이션에서 로고 자체가 브랜드를 대표하도록 설계되었습니다. TEXT BI는 법률 서비스 브랜드에 대한 기존 문법을 해체하고, 진보적이고 유연한 시각 언어를 제시합니다.
Positive Comments
Judging Comments	TEXT is a law firm brand identity project that replaces founder-based naming with the acronym “The Extraordinary Team,” highlighting collaboration and integrity. The vertically stacked ‘E’ represents the client’s legal journey while embodying sincerity and structure. Its repetition and layering create a scalable symbol adaptable across media, while refined cyan blue communicates trust and modernity. The project was praised for its progressive approach to legal branding and its strong, flexible visual system.

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