Communication

Nurfit Brand Identity Design

Extra Form

Area	Korea
Year	2025
Award	WINNER
Client	Nurfit
Affiliation	lllayer
Designer	Kwangwon Kim, Joohwang Kim, Juyong Kim, Jane Kim, Jiwon Choi
Description(English)	Nurfit started with the question, "Who takes care of the nurses?" It's a brand that came to life because we noticed nurses working hard for patients but sometimes cannot to care for themselves. Nurfit is like a positive partner, always communicating and understanding, supporting nurses for a stable life. Nurfit's brand visual asset reflects these attributes and expresses positive energy to support nurses.
Description(Native)	"간호사는 누가 간호해주지?"라는 의문에서 시작된 널핏은, 환자의 간호에 전념하면서도 자기 자신을 돌보지못하는 간호사들을 보고, 그들을 돕기 위해 탄생한 브랜드입니다. 널핏은 간호사들이 더 나은 환경에서 간호 업무에 임할 수 있도록 돕는 제품과 서비스를 제공합니다. "간호사를 간호한다"는 철학에 기반하여, 간호사들의 안정적인 삶을 위해 지속적으로 소통하고, 공감과 위로를 나누고 있습니다. 널핏의 브랜드 시각자산은 간호사를 응원하고 지지하는 긍정적인 에너지를 표현하고 있습니다. 제품과 서비스를 통해 간호사가 직면하는 문제를 해결하며, 간호사들에게 자신감을 심어주어 자부심을 느끼게 하는 것이 널핏의 목표입니다. 리브랜딩을 통해 널핏은 간호의 가치를 널리 알리며, 간호에 대한 인식에 긍정적인 변화를 가져오고자 합니다.
Positive Comments
Judging Comments	Nurfit began with the question, “Who takes care of the nurses?” and was created to support nurses who dedicate themselves to patients but often neglect their own well-being. Positioned as a positive partner, Nurfit communicates care, stability, and encouragement. Its brand visuals reflect this spirit, expressing optimism and supportive energy. The project was praised for its clear brand philosophy and warm visual identity that genuinely empowers healthcare professionals.

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