Communication

Rebuyforyou Brand Campaign Website

Extra Form

Area	Korea
Year	2025
Award	WINNER
Affiliation	lllayer
Designer	Joohwang Kim, Seulkee Lee, Chaewon Yang, Bohye Son
Description(English)	Rebuyforyou is a D2C company mall that contains the identity and philosophy of a beauty brand. In particular, we reorganized the 'Thank You Pop-up', which was operated offline, into an online page, and conducted an interactive campaign to record and share the moments of appreciation directly by users. In addition, the 'Hand Letter Campaign' page was also planned and produced to write handwritten letters to specific occupations deliver hand dryers with visible messages. This page was awarded the 32nd Advertising of the Year Award – Best Interactive category of the Korean Advertising Association.
Description(Native)	Rebuyforyou는 뷰티 브랜드의 정체성과 철학을 담은 D2C 자사몰입니다. 단순한 쇼핑 플랫폼을 넘어, 브랜드가 전하고자 하는 ‘감사의 가치’를 온전히 디지털 경험으로 구현하고자 했습니다. 특히 오프라인에서 운영되던 ‘감사 팝업’을 온라인 페이지로 재구성해, 사용자들이 직접 감사한 순간을 기록하고 공유하는 인터랙티브 캠페인을 진행했습니다. 또한, 소방관·환경미화원 등 특정 직군에게 손편지를 작성하고 메시지가 보이는 핸드드라이어를 전달하는 ‘손편지 캠페인’ 페이지도 함께 기획·제작하였습니다. 이 페이지는 한국광고학회 제32회 올해의 광고상 – 인터랙티브 부문 최우수상을 수상하며 디지털 브랜딩과 사용자 경험의 완성도를 입증받았습니다. 브랜드의 핵심 가치인 지속 가능성, 감사, 관계 형성을 시각적으로 구현한 UI/UX 설계와, 커스터마이징을 통해 차별화된 몰입형 쇼핑 경험을 제공합니다.
Positive Comments
Judging Comments	Rebuyforyou is a D2C company mall that transformed the Thank You Pop-up into an online interactive page where users could directly record and share gratitude. It also launched the Hand Letter Campaign, allowing people to send handwritten messages with hand dryers. The project was highly praised for its creativity and emotional impact.

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