Industrial

Bird on a Thumb

Extra Form

Area	Korea
Year	2025
Award	WINNER
Affiliation	Hongik University
Designer	Hong Heo, Seungmin Lee, Hyunwoo Oh, Seoyun Kim, Taebin Park
Description(English)	This collaboration with MUJI introduces the Book Page Holder, designed for one-handed reading and inspired by Sejong's migratory birds. Reflecting the Olive-backed Pipit, Chinese Grey Shrike, and Whooper Swan, the holder has three hole sizes to ensure usability for everyone. Crafted from mahogany and walnut wood, each piece is handmade for function and elegance. The stand draws inspiration from Sejong's sandbars, natural resting spots for migratory birds. Made of concrete, it serves as a stable base for the holder and stationery, symbolizing harmony. Together, they invite users to rest on the river of language, like birds on sandbars.
Description(Native)	MUJI와의 로컬 프로젝트 협업으로 제작된 이 북링은 세종시에 찾아오는 철새들에게서 영감을 받아, 한 손으로 책을 읽을 수 있도록 디자인되었습니다. 힝둥새, 물때까치, 큰고니의 형상을 모티브로 하여, '이것으로 충분하다'는 MUJI의 철학을 담아 미니멀한 형태로 완성되었습니다. 모든 사용자가 편리하게 사용할 수 있도록 세 가지 크기의 손가락 구멍을 제공하며, 마호가니와 월넛 목재로 제작되어 기능성과 심미성 모두를 고려했습니다. 북링 스탠드는 세종시 강변의 모래톱에서 영감을 얻었습니다. 철새들의 쉼터인 이 모래톱처럼, 콘크리트로 제작된 스탠드는 북 페이지 홀더와 문구류를 안정적으로 올려놓을 수 있도록 설계되었습니다. 두 제품은 마치 철새들이 강가의 모래톱에 머물다 여정을 이어가듯, 사용자가 책이라는 언어의 강 위에서 잠시 쉬어갈 수 있도록 돕습니다.
Website	www.instagram.com/muwi__nature
Positive Comments
Judging Comments	In collaboration with MUJI, the Book Page Holder is designed for one-handed reading, inspired by Sejong’s migratory birds. Featuring three hole sizes for universal use, it is handcrafted from mahogany and walnut for both function and elegance. The concrete stand, inspired by Sejong’s sandbars, holds the holder or stationery, symbolizing harmony and inviting users to rest on the river of language like birds on sandbars.

1. in Communication
   

   Nara Space

2. in Communication
   

   busan boogi

3. in Communication
   

   King Sejong procession outdoor advertising

4. in Communication
   

   NO RUST

5. in Communication
   

   Check your TAGS

6. in Communication
   

   Nutt

7. in Communication
   

   Good Fortune Hall

8. in Communication
   

   Alleyway Museum

9. in Communication
   

   Catchment Conscious

10. in Communication
    

    Newborn Of Whale Death

11. in Communication
    

    Crack

12. in Communication
    

    Rebuyforyou Brand Campaign Website

13. in Communication
    

    A Ventures Website

14. in Communication
    

    Nurfit Brand Identity Design

15. in Communication
    

    lllayer Corporate Identity Design

16. in Communication
    

    Brand Identity Design for TEXT Law Firm

17. in Communication
    

    Make Comfort Personal With Clo

18. in Communication
    

    Seoul Disaster Safety Citizen Action Pictograms

19. in Communication
    

    vision depth ai

20. in Communication
    

    CHONGKYO CHURCH Identity Renewal

21. in Communication
    

    Deep Toning Glutathione

22. in Communication
    

    ATHOME Welcome Spirit Box

23. in Communication
    

    Yummy IP Illustration

24. in Communication
    

    Zhou Shen 9.29Hz World Tour

Designed by sketchbooks.co.kr / sketchbook5 board skin