Communication

Eco friendly material brand LG LETZero

Extra Form

Area	Korea
Year	2025
Award	WINNER
Client	LG Chemical Co., Ltd.
Affiliation	heyko Corp.
Designer	SUNGJOO KO
Description(English)	LG Chem created infographics for four series of mechanical recycling, biomaterial recycling, biodegradable recycling, and chemical recycling to promote the brand LETZero, which contains the will to reduce carbon emissions and create a sustainable future and the Earth. Representative images that fit the characteristics were expressed in images that can be encountered in real life, and the recycling process was expressed so that the general public could easily understand the recycling process. This work is intended to encourage participation in reducing carbon emissions by making it easy to understand how products used around us are recycled.
Description(Native)	LG화학은 탄소배출량을 줄이고, 지속가능한 미래와 지구를 만들겠다는 의지가 담긴 브랜드 LETZero를 알리기 위해 기계적 재활용, 바이오소재 재활용, 생분해 재활용, 화학적 재활용 등 4가지 시리즈를 인포그래픽으로 작업하였다. 각각의 특성에 맞는 대표이미지를 실생활에서 접할수 있는 이미지로 표현해봤고 그에 맞는 재활용 프로세스를 표현하여 재활용 과정이 일반인도 보기쉽고 이해할수 있게 작업 하였다. 우리가 주변에서 사용하는 제품들이 어떻게 재활용이 되어지는지 알기 쉽게 표현함으로서 탄소배출을 줄일 수 있다는 참여 의식을 갖게 해주고 싶은 생각이 들도록 해주고 싶은 프로젝트였다. 한국어, 영어, 중국어 3가지 버전으로 작업하였다. 인포그래픽작업 이후에는 작업믈을 활용하여 전시에 사용되는 모션 인터랙티브 포스터도 만들었다.
Positive Comments
Judging Comments	LG Chem produced infographics for four recycling types—mechanical, biomaterial, biodegradable, and chemical—to promote its LETZero brand, which embodies the goal of reducing carbon emissions and building a sustainable future. Real-life imagery and clear process visuals make the recycling methods easy for the public to understand. The jury valued how the design communicates complex processes in an accessible way to inspire participation in sustainability.

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