Communication

CREM Brand Design

Extra Form

Area	Chinese Taipei
Year	2025
Award	GOLD WINNER
Client	CREM studio Co., Ltd.
Affiliation	Triangler Co., Ltd.
Designer	Hsin Mei Liu
Description(English)	CRÈM's design blends cake inspiration with modern luxury. The logo's soft "C" and "R" curves evoke fluffy cakes, while the sharp "È" suggests clean slices and piping details. This mark becomes a versatile graphic element, creating sophisticated patterns. The color palette - soft coral, black, and metallic accents - conveys artisanal warmth. The innovative box features a jewelry-like flip-top crafted from matte black waterproof paper with embossed details, seamlessly combining beauty and functionality.
Description(Native)	"CRÈM 專注製作高品質的奶油甜點，從甜點設計、食材選擇到空間與品牌形象的用心，都可以感受到這間「時尚甜點店」不平凡的DNA。CRÈM 的命名來自法語 「Crème de la Crème（奶油中的奶油）」，來傳達甜點的極致與純粹，同時呼應品牌的高端定位。我們以 「蛋糕界的精品」 為核心概念，透過簡約、高級、內斂的視覺語彙，展開品牌獨特識別設計。 品牌標誌巧妙地融入蛋糕元素——「C」與「R」的圓潤線條呼應蛋糕的鬆軟，而 「È」的俐落型態則象徵蛋糕切面與裝飾。我們進一步提取 「È」上的斜線作為延伸圖形，透過不同排列與堆疊，形塑出豐富多變的樣貌，讓 CRÈM 散發時髦、創新且充滿藝術感的魅力。在色彩選擇上，主要以低飽和珊瑚橘為主，傳遞製作甜點的溫暖與真誠，並搭配內斂沈穩的黑色，再輔以 金屬銀、淺灰與白色，呈現雋永而高級的質感。 為強化 CRÈM 的精品調性，我們打破常見的上下蓋結構，改採珠寶盒式掀蓋式設計，讓顧客開啟蛋糕的瞬間，充滿期待與驚喜。包裝材質選用霧黑防水紙，燙白 Logo 與打凹的工藝，讓細節的刻畫展現低調奢華的感受。整體的設計除了美觀之外，更滿足兼具 防水、防塵、保冷與倉儲需求，確保蛋糕都維持在最佳狀態。 品牌推出後，迅速在社群媒體掀起話題，成為甜點愛好者的熱議焦點，在短時間內累積高人氣與銷售成績，CRÈM 不僅帶來精緻的奶油甜點，更透過極致的品牌體驗，讓每一口都成為純粹與美好的象徵。"
Positive Comments
Judging Comments	CRÈM’s design blends the inspiration of cakes with modern luxury, using the logo’s soft “C” and “R” curves to evoke fluffy textures, while the sharp “È” recalls clean slices and piping details. This mark extends into versatile graphic patterns, complemented by a color palette of soft coral, black, and metallic accents that convey artisanal warmth. The packaging features a jewelry-like flip-top box made from matte black waterproof paper with embossed details, combining beauty and functionality. The jury valued how the design transforms confectionery branding into a refined, tactile luxury experience.

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