Communication

Japan pro bascketball club KOBESTORKS brand mascot

Extra Form

Area	Japan
Year	2025
Award	GOLD WINNER
Client	KOBE STORKS Co., Ltd.
Affiliation	GWG Co., Ltd.
Designer	akihiro ikegoshi
Description(English)	We chose a modern design from historic KOBE instead of the latest design. The new brand mascot has refreshing colors that are familiar to local people and evoke the image of KOBE.Let's go to the stork! We go together! We have recovered from the major earthquake disaster. We have created a new brand that is striking, bold and expresses confidence to move forward with KOBE.We used fabrics that were reused from mascots, uniforms, and training items that were previously used. We made it compact so that it can be stored when transported to reduce energy emissions.
Description(Native)	最新のデザインではなく、歴史ある神戸のモダンなデザインを選びました。共にプレーできるシルエットを持ち親しみやすく、神戸をイメージする爽やかなカラーで新しいブランドマスコットを作成しました。港町である神戸から出港する船長としてこれからも地域活性化へ進みます。あらゆる年齢層の市民イベントや、学校などで子どもたちとバスケットボールを楽しんでいます。人々の心と情熱につながり一緒に進みます。 私たちは大地震災害から立ち直りました。コミュニティとともに前進するために、私たちは印象的で大胆、そして自信を表現する新しいマスコットを立ち上げました。以前に使用していたマスコットやユニォームやトレーニングアイテムから使用できる生地などを使用しています。運搬時にはエネルギー排出を抑えるためにコンパクト収納できるようにしました。
Website	www.gwg.ne.jp
Positive Comments
Judging Comments	Instead of adopting the latest trends, this project chose a modern design rooted in historic Kobe, introducing a new brand mascot in refreshing colors familiar to locals and evocative of the city’s image. The design symbolizes Kobe’s recovery from the major earthquake, expressing boldness and confidence to move forward together—“Let’s go to the stork! We go together!” Reused fabrics from previous mascots, uniforms, and training items were incorporated, and the mascot was made compact for transport to reduce energy emissions. The jury valued how the design blends local identity, sustainability, and a forward-looking spirit into a memorable brand symbol.

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