Communication

Formosa Forest Reed Diffuser

Extra Form

Area	Chinese Taipei
Year	2025
Award	GRAND PRIZE
Affiliation	Cathay United Bank
Designer	Winton Cheng, Polly Hsu, Marcia Huang, Yeyi Wang
Description(English)	Taiwan - Ilha Formosa - a mountainous island with a rich and diverse wildlife. Yet, its majestic and ancient forests are slowly fading as the world outside moves forward. As a largest bank from Taiwan, we create design solution that captures the essence of both Taiwan’s natural and cultural heritage, sharing with the world its love and passion for our land in everyday life. We designed a unique brand experience that embodies visual, aromatic, and cultural delights. To show the beauty of Taiwan through fragrance.
Description(Native)	台灣是全球高山密度最高的島以及擁有豐富的森林生態，隨著小島內快速的都更腳步，每天看到的已不再是美麗的山林。我們積極尋找以台灣自然材料與文化為核心的設計方案，在日常生活中持續傳遞對這片土地的認同與珍惜。這次的香氛設計，透過台灣特有針葉樹香氣的調配，並結合地形起伏的視覺語彙，重新喚起人們對台灣山林保育與自然棲地的重視，守護並推廣台灣獨特的自然與文化印象。 作為傳遞台灣自然之美與文化意象的重要媒介，我們透過香氣組合的在地樹種設定、葫蘆造型瓶身的寓意轉譯以及等高線包裝設計對山脈地景的呈現，推動使用者對台灣自然環境與文化脈絡的認識。透過企業所能發揮的影響力，帶動社會對在地文化的關注與參與，也透過設計介入日常生活、延續地方記憶的實踐價值。
Website	www.cathaybk.com.tw
Positive Comments
Judging Comments	Drawing on Taiwan’s rich natural and cultural heritage, this design captures the island’s majestic forests and diverse wildlife while raising awareness of their gradual disappearance. Through a unique brand experience that combines visual, aromatic, and cultural elements, it shares Taiwan’s love for its land in daily life. The jury valued how the project transforms environmental storytelling into a multi-sensory experience that deepens global appreciation for Taiwan’s beauty.

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