Communication

Royal Patat Brand Identity

Extra Form

Area	China
Year	2020
Award	WINNER
Client	Incentive Europe Premiums & Concepts
Affiliation	BEAMY
Designer	BEAMY, Ronn Lee
Description(English)	In Holland, fries are a national treasure, known as “patat”. Royal Patat from Holland wants to bring real Dutch patat (fries) to the Chinese by opening stores in China. With its unique recipe and good quality raw ingredients, Royal Patat has confidence and ambition to enter the China market – we created a dynamic and unique brand image (from brand identity, packaging, uniform to environment design), bringing the authentic royal Dutch experience to Chinese consumers. Since its opening, it has attracted many local media and influencers to check out this social media worthy store in Shanghai.
Description(Native)	In Holland, fries are a national treasure, known as “patat”. Royal Patat from Holland wants to bring real Dutch patat (fries) to the Chinese by opening stores in China. With its unique recipe and good quality raw ingredients, Royal Patat has confidence and ambition to enter the China market – we created a dynamic and unique brand image (from brand identity, packaging, uniform to environment design), bringing the authentic royal Dutch experience to Chinese consumers. Since its opening, it has attracted many local media and influencers to check out this social media worthy store in Shanghai.
Website	www.wearebeamy.com
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