Communication

Royal Patat Brand Identity

Extra Form

Country	China
Year	2020
Award	WINNER
Client	Incentive Europe Premiums & Concepts
Affiliation	BEAMY
Designer	BEAMY, Ronn Lee
Description(English)	In Holland, fries are a national treasure, known as “patat”. Royal Patat from Holland wants to bring real Dutch patat (fries) to the Chinese by opening stores in China. With its unique recipe and good quality raw ingredients, Royal Patat has confidence and ambition to enter the China market – we created a dynamic and unique brand image (from brand identity, packaging, uniform to environment design), bringing the authentic royal Dutch experience to Chinese consumers. Since its opening, it has attracted many local media and influencers to check out this social media worthy store in Shanghai.
Description(Native)	In Holland, fries are a national treasure, known as “patat”. Royal Patat from Holland wants to bring real Dutch patat (fries) to the Chinese by opening stores in China. With its unique recipe and good quality raw ingredients, Royal Patat has confidence and ambition to enter the China market – we created a dynamic and unique brand image (from brand identity, packaging, uniform to environment design), bringing the authentic royal Dutch experience to Chinese consumers. Since its opening, it has attracted many local media and influencers to check out this social media worthy store in Shanghai.
Website	www.wearebeamy.com
Positive Comments

1. in Space
   

   Laid-back

2. in Space
   

   Flare

3. in Space
   

   Land of coherency

4. in Space
   

   Ru Garden Enterprise Mansion

5. in Communication
   

   Royal Patat Brand Identity

6. in Space
   

   Jiang Residence

7. in Industrial
   

   2 IN 1Combination Suitcase

8. in Industrial
   

   Echoo Synthesizer Kit

9. in Industrial
   

   Luggage Protector

10. in Industrial
    

    Cut & Retract

11. in Industrial
    

    LP-03 RECORD PLAYER

12. in Industrial
    

    Mini freezer

13. in Industrial
    

    Kiosk for the disabled

14. in Industrial
    

    The Right Way

15. in Industrial
    

    Waving

16. in Industrial
    

    SHIU SHIU!

17. in Industrial
    

    Face up to time

18. in Industrial
    

    Wing

19. in Industrial
    

    Birdcage Speaker

20. in Industrial
    

    EAVE pendant lamp

21. in Industrial
    

    Platformized Shelving System

22. in Industrial
    

    Gradient colored pencil

23. in Industrial
    

    Fire Escape Ladder

24. in Industrial
    

    Seek

25. in Industrial
    

    Reuse Children's Camera

26. in Industrial
    

    Split Forklift

27. in Industrial
    

    Impossible Chopsticks Series

28. in Industrial
    

    FIT FEET Foot Steamer

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