Communication

BorderX Rebranding

Extra Form

Area	Korea
Year	2023
Award	WINNER
Affiliation	BorderX Co., Ltd.
Designer	Yeryung Ko, Erica Pellegatta, Yoolim Moon, Juhee Lee, Flavyen Dupont
Description(English)	From our humble beginnings as a small marketing agency in Seoul, the team at waymakrs always had a passion for helping brands go global. Under the new name of BorderX, we began the rebranding process by redefining our goals, vision, mission, positioning statement, and keywords around our identity. These words were distilled into core values that were then used to support our bold and confident color palette, visual identity, and tone of voice. The compass motif resonated with our purpose of global exploration and guidance for our clients. Our rebrand was applied to multiple platforms like social media, posters, swag, and business cards.
Description(Native)	From our humble beginnings as a small marketing agency in Seoul, the team at waymakrs always had a passion for helping brands go global. Under the new name of BorderX, we began the rebranding process by redefining our goals, vision, mission, positioning statement, and keywords around our identity. These words were distilled into core values that were then used to support our bold and confident color palette, visual identity, and tone of voice. The compass motif resonated with our purpose of global exploration and guidance for our clients. Our rebrand was applied to multiple platforms like social media, posters, swag, and business cards.
Website	www.borderx.com
Positive Comments

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   Arc

2. in Industrial
   

   Aeroview Air purifier with intuitive interaction

3. in Industrial
   

   Mountain Hiking Power Assist Exoskeleton

4. in Industrial
   

   SafeTransit Infant

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   OUNE Dehumidifier for Better Living

6. in Industrial
   

   Slac

7. in Industrial
   

   Grass grid sand barrier laying vehicle

8. in Industrial
   

   Sinya Baby Sucking Tester

9. in Industrial
   

   RUMS

10. in Industrial
    

    Remaker

11. in Industrial
    

    Epik

12. in Industrial
    

    KINETIC AIR office chair

13. in Industrial
    

    IMILAB C30 Dual Pro

14. in Industrial
    

    Silicone Spoon

15. in Industrial
    

    Open Water removable modular interior suitcase

16. in Industrial
    

    LUMINA WAVE Microwaves Aesthetics

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    BRUNO Small Fruit Bag Juicer

18. in Industrial
    

    JSDR JUVGEN

19. in Industrial
    

    People and pets share furniture BAST

20. in Industrial
    

    FluxCharger Design

21. in Industrial
    

    aero

22. in Industrial
    

    Essential Air

23. in Industrial
    

    Hipro Palm Colloidal Gold Analyzer

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