Communication

Nai Tang Pai

Extra Form

Area	China
Year	2023
Award	GOLD WINNER
Client	NAITANGPAI Co., Ltd.
Affiliation	inDare Design Strategy Limited Co., Ltd.
Designer	Fengming Chen, Mengdi Wang, Qing Yu, Qingwei Li, Jiayin Guan
Description(English)	Nai Tang Pai is the first clothing brand in China that focuses on large cup bras. The brand is the first to differentiate bra sizes according to breast shape, scientifically helping large-breasted women to achieve underwear freedom. As an intimate friend of large-breasted women, the brand slogan "Big and Different" encourages every large-cup woman to face her natural and unique beauty.
Description(Native)	奶糖派是中国首个专注大杯文胸的服饰品牌。品牌首创“分胸型内衣”，科学多元地帮助大杯女性实现内衣自由；在情感上，则作为大杯女性的贴心闺蜜，以“大有不同”的品牌口号让每位大杯女性勇敢正视自己天生的独特之美。 在品牌形象设计上，我们通过字体、品牌色和辅助图形，传递奶糖派的专业、力量与温柔。品牌logo重点突出“奶糖派”三个中文字，和大杯文胸的品牌定位，以此强化奶糖派的品牌名及品类认知。 选取表现温暖与包容的“奶白色”作为品牌主色，搭配代表热情和自信感的“活力橙色”与“新世蓝”，暖调与活力并存构成品牌色系。 为了强调“分胸型内衣”的品牌特性，从图标中提炼出抽象的艺术形式表达三种不同的胸型，并在传播设计上，将图形进一步IP化，使其成为品牌独有的视觉符号，既表达科学专业的产品研发理念，也让品牌整体形象更具亲和力。
Website	www.in-dare.com
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