Communication

Carla Pan

Extra Form

Area	United States America
Year	2025
Award	WINNER
Affiliation	Self Initiated Project
Designer	Carla Pan
Description(English)	In Eastern culture, the snake symbolizes wisdom, balance, and renewal. Yao Original embraces this as a metaphor for mindful drinking, moderate, conscious, and connected to the body. The green palette reflects herbal traditions and vitality, while the snake’s flowing form inspires packaging curves and visual rhythm. This beer is more than a beverage; it’s a quiet ritual. Like the snake, it invites awareness and intentional transformation. Yao Original offers not intoxication, but a sensory moment of balance between tradition and modern life.
Description(Native)	在东方传统文化中，“蛇”既不是纯粹的善，也非绝对的恶。它是智慧的化身，是阴阳的守望者，是脱皮重生、不断更新的生命意志。 Yao Original 将蛇视为“节制”与“觉知”的象征，就像酒精：适量，是放松、交流与修复；过度，则易失控与崩坏。蛇盘曲而不攻击，它潜伏、感知、等待，是对身体与环境的敏锐回应，这也正是我们对“饮酒”应有的态度：缓慢、觉察、有节制。 我们在包装图形中融入“蛇”的曲线符号，它如身体流动般柔软，也如情绪波动般真实。瓶身上的绿色，则源自中草药文化，象征调理、自然与疗愈。在每一瓶 Yao Original 之中，蕴藏的不是快速饮尽的刺激，而是一种被忽视已久的东方节奏：慢饮、轻醒、与自我和解。 这是蛇给予我们的启示，在不断蜕变中，保持节制、知觉和更新。
Website	carlapan.work/YAO-Original
Positive Comments
Judging Comments	Yao Original draws from the Eastern symbol of the snake, representing wisdom, balance, and renewal, to convey the idea of mindful drinking. Its green palette and flowing curves reflect vitality and tradition while creating a calm visual rhythm. The design was praised for turning beer into more than a drink—an intentional ritual that harmonizes tradition with modern life.

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