English

EXHIBITION


Extra Form
Area Chinese Taipei
Year 2025
Award WINNER
Affiliation WEIWU Interior Design Ltd.
Designer LU CHI FAN
Description(English) The project adopts a subtraction philosophy to focus attention on the product and enhance the brand’s value. The design ingeniously uses the verticality of the interior structure to guide the sightline upward through extended proportions and linear elements, creating a visiting route rich in movement and rhythm. On the ground floor, a circular moving flow surrounds the central island, integrating display, experience, and interactive layout into the entire space. On the second floor, the furnishing layout regulates visual layers and maximizes minimalist staging, featuring authentic textures of building materials.
Description(Native) 本案善用挑高空間結構優勢,透過垂直線條與比例拉伸,將視線引導向上,營造具有動感與節奏性的參觀動線;參觀者沿著流暢的動線引導,細細品位透過留白與距離所形塑的藝廊氛圍,展示方式不倚重過多聚焦光源,塑造克制卻不疏離的觀賞情境。門面作為和顧客第一接觸的介面,入口以大弧形門洞為視覺第一印象,形塑柔和的迎賓儀式感,左側立面採留白設計,預留彈性展示區域,對應季節陳列與活動佈置;無活動時則只以LOGO做為視覺重點。右側巨型實木柱體以垂直量體成為場域焦點,象徵橡木桶熟成歷程,將商品形象「時間淬釀、自然熟成」轉化為空間語彙,賦予深層意象,使空間與品牌故事連結,提升情感厚度與美學層次。重點的展示區域,牆面採垂直切割手法,打造連續排列的深邃壁龕,如同書牆般鋪展於整面立面,嵌入實木展示柱,每一柱對應著一瓶稀珍酒品,象徵著每瓶威士忌皆有自身的獨特性。中島則透過幾何堆疊構築視覺核心,拼接後的檯面完整呈現LOGO圖形,呼應整體無所不在的品牌意象,覆上淺灰皮革為冷硬檯面增添柔潤質感。二樓為品飲體驗與交流互動的延伸場所,因樓層高度限制,轉以輕盈軟裝佈局為主,透過家具與材質交織構築場域放鬆氛圍。玻璃門後的VIP洽談室,採半開放設計但也兼顧隱私,量身訂製的家具,賦予空間專屬識別度。本案全面採用綠色建材,強調對於環境友善與使用者健康的關心與注重,為兼顧視覺感受與永續理念,以最真實質材與建造工法營造低碳、安心具呼吸感的文藝沉浸式體驗場域,展現全面性的環保意識。
Positive Comments
Judging Comments The project adopts a subtraction philosophy to focus attention on the product and enhance the brand’s value. The design ingeniously uses the verticality of the interior structure to guide the sightline upward through extended proportions and linear elements, creating a visiting route rich in movement and rhythm. On the ground floor, a circular moving flow surrounds the central island, integrating display, experience, and interactive layout into the entire space. On the second floor, the furnishing layout regulates visual layers and maximizes minimalist staging, featuring authentic textures of building materials.
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