Communication

Modern Slavery Awareness Education Board Game

Extra Form

Area	Korea
Year	2025
Award	WINNER
Client	International Justice Mission Korea
Affiliation	International Justice Mission Korea
Designer	JUN WOO SIM, GA HYEON IM, EUN TAEK SONG
Description(English)	In most board games, you win by collecting money. However, in Road to Freedom, players lose money as the game progresses. International Justice Mission Korea, an NGO specializing in exploitation, violence, and slavery, visits schools to educate about modern slavery issues. Through a strange board game that reverses the universal rules, players can identify the flaws in the game and realize what types of exploitation and fraud are hidden in each square. Designed elements include small-scale frauds to international crimes. This communication tool takes on a sense of social responsibility by utilizing creative design thinking by alerting users.
Description(Native)	보통의 보드게임은 돈을 모아가며 우승을 하는 방식입니다. 하지만 Road to Freedom은 게임이 진행 될수록 플레이어가 돈을 잃습니다. 착취, 폭력, 노예문제 대응 전문 NGO인 International Justice Mission Korea는 국제 노동 착취 문제 해결을 위해 초·중·고를 방문하여 노동착취, 현대 노예 문제 교육을 실시합니다. 무겁고, 무섭고, 혹은 선진국에서 지내고 자란 10대 학생들은 아직 이러한 국제사회 문제에 대해 민감하게 반응하기 어려운 문제를 해결하기 위해 보드게임이라는 아이스 브레이킹 툴을 만들었습니다. 보편적 룰을 반대로 적용한 이상한 보드게임을 통해 플레이어들은 게임의 잘못된 점을 파악하고, 한 칸 한 칸, 어떤 유형의 착취와 사기가 숨어있는지 깨닫게 됩니다. 일러스트레이션은 귀엽고 캐주얼하지만, 설계되어있는 요소들은 우리가 실생활에서 만날 수 있는 소액사기부터 국제범죄의 내용까지 포함하고 있습니다. 이러한 커뮤니케이션 툴은 사용자에게 경각심을 줌으로써 창의적 디자인 사고를 활용한 사회적 책임감을 감당합니다.
Website	osafe.kr
Positive Comments
Judging Comments	Road to Freedom subverts typical board game rules by having players lose money, mirroring the realities of exploitation and modern slavery. Created by International Justice Mission Korea for school education, it uses gameplay to reveal how fraud and abuse—ranging from petty scams to global crimes—are embedded in each step. This reversal sparks critical thinking and raises awareness, earning praise for its powerful social impact through creative design.

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