Communication

Royal Patat Brand Identity

Extra Form

Area	China
Year	2020
Award	WINNER
Client	Incentive Europe Premiums & Concepts
Affiliation	BEAMY
Designer	BEAMY, Ronn Lee
Description(English)	In Holland, fries are a national treasure, known as “patat”. Royal Patat from Holland wants to bring real Dutch patat (fries) to the Chinese by opening stores in China. With its unique recipe and good quality raw ingredients, Royal Patat has confidence and ambition to enter the China market – we created a dynamic and unique brand image (from brand identity, packaging, uniform to environment design), bringing the authentic royal Dutch experience to Chinese consumers. Since its opening, it has attracted many local media and influencers to check out this social media worthy store in Shanghai.
Description(Native)	In Holland, fries are a national treasure, known as “patat”. Royal Patat from Holland wants to bring real Dutch patat (fries) to the Chinese by opening stores in China. With its unique recipe and good quality raw ingredients, Royal Patat has confidence and ambition to enter the China market – we created a dynamic and unique brand image (from brand identity, packaging, uniform to environment design), bringing the authentic royal Dutch experience to Chinese consumers. Since its opening, it has attracted many local media and influencers to check out this social media worthy store in Shanghai.
Website	www.wearebeamy.com
Positive Comments

1. in Space
   

   TEEBOX Changsha Wanda Plaza First Store

2. in Space
   

   Imposing Magnificence

3. in Space
   

   Verde Heights

4. in Space
   

   CLUB ON THE ROCK

5. in Space
   

   As gentle as jade

6. in Space
   

   Luminous Night

7. in Space
   

   Lucent Retreat in the Breeze

8. in Space
   

   HyperTanK

9. in Space
   

   Soft Glow Seren and Harmony

10. in Space
    

    Evergreen Nexus Wisma IJM

11. in Space
    

    Spatial Montage

12. in Space
    

    Jump into Joy

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