Communication

AFR Brand Design and Identity

Extra Form

Area	CHINA HONG KONG
Year	2015
Award	WINNER
Affiliation	bdworkshop co. ltd.
Designer	CLEMENT YOUNG
Description(English)	A Hong Kong based France Restaurant serve in US fast food style, AFR has developed a new standard of fast food. As pre one of the main concept idea from client, when you looking for something to eat or drink, there should have a reason, hungry? thristy? “A simple word is more powerful than anything to delivery your feeling!” owner said. Without any graphic elements, the campaign uses typographic approach and BOLDED font type with specified meaning on difference design across logo, stationery, packaging, tools, toys, website...etc. Unlike the other traditional French Restaurant, our mission is to present a young, modern and strong identity image to the customer.
Website	http://www.bdworkshop.com

1. in Space
   

   TEEBOX Changsha Wanda Plaza First Store

2. in Space
   

   Imposing Magnificence

3. in Space
   

   Verde Heights

4. in Space
   

   CLUB ON THE ROCK

5. in Space
   

   As gentle as jade

6. in Space
   

   Luminous Night

7. in Space
   

   Lucent Retreat in the Breeze

8. in Space
   

   HyperTanK

9. in Space
   

   Soft Glow Seren and Harmony

10. in Space
    

    Evergreen Nexus Wisma IJM

11. in Space
    

    Spatial Montage

12. in Space
    

    Jump into Joy

Designed by sketchbooks.co.kr / sketchbook5 board skin