Communication

AFR Brand Design and Identity

Extra Form

Country	CHINA HONG KONG
Year	2015
Award	WINNER
Affiliation	bdworkshop co. ltd.
Designer	CLEMENT YOUNG
Description(English)	A Hong Kong based France Restaurant serve in US fast food style, AFR has developed a new standard of fast food. As pre one of the main concept idea from client, when you looking for something to eat or drink, there should have a reason, hungry? thristy? “A simple word is more powerful than anything to delivery your feeling!” owner said. Without any graphic elements, the campaign uses typographic approach and BOLDED font type with specified meaning on difference design across logo, stationery, packaging, tools, toys, website...etc. Unlike the other traditional French Restaurant, our mission is to present a young, modern and strong identity image to the customer.
Website	http://www.bdworkshop.com

1. in Communication
   

   Biennale Architettura Brand Identity Design

2. in Communication
   

   The Revenge of Environment

3. in Communication
   

   Goat Coffee Branding & Identity Design

4. in Communication
   

   Architectural Services Department Online Sustainability Report 2014

5. in Communication
   

   50s News-Gift Paper

6. in Communication
   

   Visual / Senses

7. in Communication
   

   ‘The Substation Seoul Art Space Mullae Project’ poster and brochure

8. in Communication
   

   Pinchajii Tea House

9. in Communication
   

   Scotbar Identity & Packaging

10. in Communication
    

    AFR Brand Design and Identity

11. in Communication
    

    BARCODE-THE ART

12. in Communication
    

    Too Loud A Solitude

13. in Communication
    

    SWAY STUDIO

14. in Space
    

    The Alchemist

15. in Space
    

    Hong Kong Public Housing

16. in Space
    

    At Will

17. in Space
    

    column

18. in Space
    

    The Spline House

19. in Space
    

    Over Lapping Space

20. in Space
    

    Ganna Studio

21. in Space
    

    Ally Logistic Property (ALP) Office

22. in Space
    

    Oriental Vintage

23. in Space
    

    Playground 4S

24. in Space
    

    a Desert Island

25. in Space
    

    CITY CROSSING

26. in Industrial
    

    IV light

27. in Industrial
    

    Tripod Breaker - BLACK JACK

28. in Communication
    

    2014 SILVER PRIZE - Measuring Cup Flour Pack

Designed by sketchbooks.co.kr / sketchbook5 board skin