Communication

AFR Brand Design and Identity

Extra Form

Area	CHINA HONG KONG
Year	2015
Award	WINNER
Affiliation	bdworkshop co. ltd.
Designer	CLEMENT YOUNG
Description(English)	A Hong Kong based France Restaurant serve in US fast food style, AFR has developed a new standard of fast food. As pre one of the main concept idea from client, when you looking for something to eat or drink, there should have a reason, hungry? thristy? “A simple word is more powerful than anything to delivery your feeling!” owner said. Without any graphic elements, the campaign uses typographic approach and BOLDED font type with specified meaning on difference design across logo, stationery, packaging, tools, toys, website...etc. Unlike the other traditional French Restaurant, our mission is to present a young, modern and strong identity image to the customer.
Website	http://www.bdworkshop.com

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