Space

TEEBOX Changsha Wanda Plaza First Store

Extra Form

Area	China
Year	2025
Award	WINNER
Affiliation	YISHION Group Co., Ltd.
Designer	Supercloud Studio
Description(English)	"TEEBOX's Exclusive TTT Retail Space" Starting from this, we've developed an organic modular design system, TTT (TeeBox Tactical Toolbox). The T - device is composed of an enlarged "T" letter and LED variable visuals. As one moves through the space and views it from different perspectives. The changing "T" becomes a flashing background and sense of depth. Continuously superimposing visual memory points of the brand. The concept of "T-BOX" is reinforced in the space --- columns and components are integrated into an "open box" form under the box narrative. Each T-BOX is designed with more possibilities for future changes.
Description(Native)	“专属于TEEBOX的TTT线下空间”以此为起点，我们打造了一套可有机拼装的模块化设计系统TTT（TeeBox Tactical Toolbox）。 T中场——核心区域T秀场，T型可变视觉装置和可移动金属道具搭建入口DP点，多场景运营联动模式； T盒——TEEBOX男女装比例目前是64组合，我们用两个T盒分列T中场左右； T道具——系统化的金属道具，“即插即用”逻辑适配未来场景迭代； T照明——模块化灯光系统，T中场的尾翼叶片灯，T盒的金属方格灯，不断迭代的标准单元。 T装置由放大的T字母和LED可变视觉组成，在空间游走的不同视角里，变幻的T字成为闪烁的背景和景深，不断叠加关于品牌的视觉记忆点。 “T-BOX”的概念在空间中加强---柱体和构件都在盒子叙事下整合成开盒形式，墙面与道具被解构为无数个“盲盒单元”，每个T盒设置了未来可变的更多可能性。
Positive Comments
Judging Comments	TEEBOX’s Exclusive TTT Retail Space introduces the modular design system TTT (TeeBox Tactical Toolbox). The enlarged “T” device with LED visuals creates shifting perspectives and layered brand impressions, while the T-BOX concept integrates columns and structures into open box forms with flexibility for future changes. It was highly praised for its strong brand storytelling and scalable spatial identity.

1. in Space
   

   TEEBOX Changsha Wanda Plaza First Store

2. in Space
   

   Imposing Magnificence

3. in Space
   

   Verde Heights

4. in Space
   

   CLUB ON THE ROCK

5. in Space
   

   As gentle as jade

6. in Space
   

   Luminous Night

7. in Space
   

   Lucent Retreat in the Breeze

8. in Space
   

   HyperTanK

9. in Space
   

   Soft Glow Seren and Harmony

10. in Space
    

    Evergreen Nexus Wisma IJM

11. in Space
    

    Spatial Montage

12. in Space
    

    Jump into Joy

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