Industrial

Echoes of the East

Extra Form

Area	China
Year	2025
Award	WINNER
Affiliation	Echowooda Co., Ltd.
Designer	YI CAI, QINGQING BIAN, YUEER QI
Description(English)	Echoes of the East is a modular wooden block set thoughtfully designed to embody the timeless elegance of traditional Chinese architecture and storytelling, crafted from FSC-certified wood with child-safe finishes. By abstracting classical elements of traditional Chinese architecture — like roofs and windows into modern, geometric forms that encourage intuitive assembly and creative play. Children and parents build scenes from stories like <Legend of the White Snake>, engaging in open-ended play that fosters imagination, cultivates cultural and identity affirmation, and enhances emotional connection between generations.
Description(Native)	《东方回响》是一套面向儿童及其家庭的大颗粒木质积木玩具，融合经典中式建筑元素与东方传统故事，以开放式玩法促进创造力与文化认同感的建立。产品由通过FSC认证的木材制成，表面采用儿童安全级环保涂装，整体色彩来自中国传统五色体系，雅致柔美而富有东方气韵，造型克制且富有节奏感，适合长时间静心拼搭与审美感知。 设计灵感源自中式建筑中典型的飞檐、廊柱、窗棂等元素，经过现代设计语言的抽象重构，转化为清晰几何结构，鼓励孩子进行自由组合与创造，轻松搭建出中式庭院，商业街道，宫殿寺庙等场景。同时，产品融入《白蛇传》、《花木兰》等中国传统故事，通过配套地图与卡片引导亲子共同讲述与搭建，帮助孩子在游戏中理解传统故事、文化符号，建构审美、空间认知、动作发育、故事叙述等能力。 父母与孩子在玩耍的过程中，不仅是空间结构的搭建，更是文化经验的搭建 —— 在一同搭建的过程中，两代人之间产生关于故事的讨论、关于结构的探索与情感的陪伴。《东方回响》将“搭建”从纯功能的积木游戏提升为富有美学与情感深度的亲子互动体验，在有形的结构与无形的文化记忆之间建立连接。 在当下快节奏、以电子产品声光电感官刺激为主，题材多为西方叙事的的玩具市场环境中，《东方回响》提供了一种更安静、深沉且值得反复体验的长期主义替代方式，不仅培养了孩子的审美，专注力，创造力和动手能力，更让东方文化在下一代的日常生活中自然生长，成为家庭之间传承记忆与情感的重要媒介。
Positive Comments
Judging Comments	Echoes of the East is a modular wooden block set inspired by traditional Chinese architecture, made from FSC-certified wood with child-safe finishes. Abstracted roofs and windows become geometric forms for intuitive assembly, letting families recreate classic tales like Legend of the White Snake. It was praised for blending cultural heritage, creative play, and intergenerational bonding.

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