Country | Korea |
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Year | 2023 |
Award | WINNER |
Affiliation | BorderX Co., Ltd. |
Designer | Yeryung Ko, Erica Pellegatta, Yoolim Moon, Juhee Lee, Flavyen Dupont |
Description(English) | From our humble beginnings as a small marketing agency in Seoul, the team at waymakrs always had a passion for helping brands go global. Under the new name of BorderX, we began the rebranding process by redefining our goals, vision, mission, positioning statement, and keywords around our identity. These words were distilled into core values that were then used to support our bold and confident color palette, visual identity, and tone of voice. The compass motif resonated with our purpose of global exploration and guidance for our clients. Our rebrand was applied to multiple platforms like social media, posters, swag, and business cards. |
Description(Native) | From our humble beginnings as a small marketing agency in Seoul, the team at waymakrs always had a passion for helping brands go global. Under the new name of BorderX, we began the rebranding process by redefining our goals, vision, mission, positioning statement, and keywords around our identity. These words were distilled into core values that were then used to support our bold and confident color palette, visual identity, and tone of voice. The compass motif resonated with our purpose of global exploration and guidance for our clients. Our rebrand was applied to multiple platforms like social media, posters, swag, and business cards. |
Website | www.borderx.com |
Positive Comments |
Singapore Condominium in Baba Nyonya Style
2024 Spring Living Experiment Festival
Scarlet Threads
GQ LAB Brand Identity and Packaging Design
Muse of Monet Immersive Media Art Exhibiton
Silence in the Mirror
The Essence
A skiff
Vast Luster
HARMONY
Cresta Galleria
Regular Unregular
BAG BAG TEA
Engild
Xi an Metro Line 5
AirMAX
Retro Modern
Health and Wellness Shelter
The Rising Dawn
Hot Spring city asan symbol integrated brand
DOWNFALL OF WHO LET IN SOMETHING NOT ALLOWED
Dragon Tiles
Animism
Bubble Sterilizer
A type of granules package with stirring stick
Anti Poaching Smart UAV Design
M TOOL
JoyPer
Designed by sketchbooks.co.kr / sketchbook5 board skin