Communication

Xun Mi Honey Packaging Design

Extra Form

Country	China
Year	2024
Award	GOLD WINNER
Affiliation	QIN LUO
Designer	QIN LUO
Description(English)	Xunmi small can honey packaging shape creates a unique visual symbol of the product through the tail of the bee tail and yellow and black color. The shape of the top cover hints that consumers are unveiled from this; bees are a symbol of hard work. The number of the top cover 1 to 31 of the small can of honey is designed according to the trajectory of the honey flying by the bee. Packaging can intuitively see the product production month. After the packaging is turned on, the inner bearing of the fixed pot honey can be folded into a hexagonal calendar to urge consumers to eat daily.
Description(Native)	寻蜜小罐蜂蜜产品造型的灵感来源于蜂蜜尾部，通过提取蜜蜂蜂尾独具识别性的造型以及黄黑配色，打造该产品独特的品类视觉符号，减少消费者的认知成本。小罐式一次性食用的包装设计既便于携带，又解决了大罐蜂蜜开启后长时间未食用而存在产品过期变质等问题；寻蜜是寻找蜂蜜的意思，蜜蜂又是勤劳的象征，因此小罐顶盖则是通过蜜蜂采蜜飞行的轨迹线结合1到31的数字设计而来，小罐顶盖的蜂尾造型暗示着消费者从此处揭开食用；外包装的设计采用日历式镂空抽拉的形式，将每个小罐蜂蜜顶盖的信息展现出来，消费者能很直观的看到产品所对应的生产年月份，从而判别产品是否过期。包装开启后，还能将整排的小罐蜂蜜折成一个六边体的小日历，督促自己每天记得喝一杯蜂蜜。
Positive Comments
Judging Comments	Xunmi's small can honey packaging stands out with its bee-inspired design and intuitive visual cues. The bee tail shape and yellow-black colors create a distinctive look, while the top cover's 1 to 31 design reflects the bee's flight path, indicating production month. The foldable hexagonal calendar encourages daily consumption. This innovative, engaging packaging earned it the Gold Winner title for its creativity and functionality.

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