Communication

Chow Tai Fook SR 19

Extra Form

Country	Hong Kong
Year	2019
Award	WINNER
Client	Chow Tai Fook Jewellery Group
Affiliation	Urban Air Design Ltd
Designer	chris, Or Chi Bun Stanley
Description(English)	The design concept of this Report’s cover is based on the 58th of the 64 hexagrams in the Book of Changes (Zhouyi), which demonstrates the theme of the Report “Heritage • Innovation • Sharing”. Hexagram 58 signifies joy and unity, which matches perfectly the theme “Heritage • Innovation • Sharing”of the 90th Anniversary of the Group’s iconic brand “CHOW TAI FOOK”.
Description(Native)	本報告主題為「傳 • 創 • 共享」，對文化「傳承」的珍視，活現於悠久的企業文化及對文化工藝傳承的努力。擁抱「創新」，實施靈活的業務模式、利用先進科技追溯真品來源，並為顧客提供卓越體驗。非常重視「共享」，從培養珠寶行業人才、促進員工同心協力、推動業務夥伴合作，以及組織「Do Good」社區關懷等活動，體現出「共享」。 設計意念源於《易經》(周易)64卦的第58卦，以展示本報告「傳 • 創 • 共享」的主題。 第58卦代表愉悅和團結，與本集團紀念標誌性品牌「周大福」90周年「傳 • 創 • 共享」的 主題互相呼應。封面圖案的第一行，以向外箭咀彰顯品牌推廣的匠心精神。第二行以燈泡喻意創新，以及 本集團以其經典品牌帶領同行。第三行為「共享」，反映我們與員工和持份者緊緊相繫， 建立共同價值。
Website	www.urbanairdesign.com
Positive Comments

1. in Industrial
   

   Copper Ball Eraser

2. in Industrial
   

   Stool 22081

3. in Industrial
   

   CHIBI CAR ちびちび車

4. in Industrial
   

   C1

5. in Industrial
   

   S2

6. in Space
   

   Space of Light

7. in Industrial
   

   Mi Robot Builder Crawler

8. in Space
   

   ParkUp

9. in Industrial
   

   Temperature Blender

10. in Space
    

    Mutualism共生

11. in Industrial
    

    Master Spoon

12. in Communication
    

    Branding of Mechanic

13. in Industrial
    

    door lock S615

14. in Industrial
    

    door lock S507

15. in Communication
    

    Chow Tai Fook SR 19

16. in Space
    

    栖也· Habitat民宿

17. in Space
    

    JinQiao WELLEM

18. in Industrial
    

    Lighting-Flex light

19. in Space
    

    Honey Sweet Hotel

20. in Communication
    

    Porcelain Rhyme

21. in Communication
    

    Anchovy Packaging

22. in Space
    

    Lotus Restaurant

23. in Space
    

    ∞ infinity

24. in Industrial
    

    Woodboard Sterilizer

25. in Space
    

    TFC Arch. & Crafts.

26. in Communication
    

    Korean Chest

27. in Space
    

    Memory Transmitting

28. in Space
    

    Melody

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