Communication

nonoodle

Extra Form

Country	China
Year	2019
Award	WINNER
Client	亚洲吃面公司
Affiliation	亚洲吃面公司
Designer	miao
Description(English)	A trendy young catering brand must have a unique personality in font design. The restaurant brand consists of “不方便面馆” in Chinese and “NONOODLE” in English. The dominant tone is the contrast of black and white, with sharp visual impact. The brand font of the signboard matches the three primary colors of Asia Chimian Company, with ultra-modern sense of the trend. The highly identifiable brand is fully extended to the daily design materials. We can identify at a glance the Nonoodle promotional materials and products, which more efficiently convey the brand information and attract more young people.
Description(Native)	以消费升级为背景，“面”为载体，直面消费者，将创造力转换为商业价值，为城市“年轻族群”解决吃饱、吃好的生活刚需和社交场景需求。同时打造”24小时吃喝玩乐“新模式，结合黑白超现代的潮流风格，提供便利的优质餐饮与时尚、好玩的生活体验。吸引了全网的年轻人、各界大咖KOL前来打卡探店，让吃喝玩乐基因持续躁动，品牌知名度一路飙升。 潮流年轻的餐饮品牌，字体设计必须拥有独特的个性。不方便面馆的品牌文字分为中文“不方便面馆”和英文“NONOODLE”,主色调是对比强烈的黑白色，具有视觉冲击力。招牌应用，品牌字体配合到代表着亚洲吃面公司的三原色，带有超现代的潮流感。 高辨识度的品牌识别，充分延展至日常的设计物料中，一眼即可识别是不方便面馆的宣传物料和产品，更高效地传达了品牌信息，吸引更多年轻人。
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