Communication

CITY DELI

Extra Form

Country	Korea
Year	2020
Award	WINNER
Client	SPC SAMLIP
Affiliation	SPC SAMLIP
Designer	Seo Yoon Yang, Ja Young Kim, Kang Yeon Lee, Ga Yean Suh
Description(English)	CityDeli is a brand that combines the advantages of both casual restaurants and convenience stores. Recently, the working environment in Korea has been shifting to become more efficiency-oriented. Accordingly, CityDeli provides various deli in Grab & Go form. The elements of CityDeli are designed with a pattern and icons consisting of straight lines and dots, all of which are derived from the motif of the city. As well, The logotype is bringing up the image of a high-rise building, and a neon green has been selected as the brand color to represent freshness.
Description(Native)	시티델리는 캐주얼 레스토랑과 편의점의 장점을 결합한 브랜드입니다. 최근, 효율성 중심으로 변화하는 한국의 근무 환경에 맞춰 다양한 델리 메뉴를 그랩앤고 형태로 판매합니다. 브랜드 컨셉에 맞춰 디자인 요소 또한 도시를 모티브로 디자인되었습니다. 로고타입은 고층빌딩을 연상시키는 얇고 긴 형태로, 브랜드 컬러는 신선함을 나타내는 그린에 네온을 더했습니다. 나아가 도시에서 모티브를 얻은 직선과 도트로 이루어진 패턴 디자인과 심플한 아이콘은 패키지와 포스터, 인테리어에 다양한 스케일로 적용되었습니다. 패키지 디자인의 경우 그랩앤고와 매장 내 취식을 동시에 사용 가능하게 디자인 되었고, 냉장과 온장 쇼케이스에 진열되어도 안전한 소재를 활용했습니다.
Website	www.citydeli.co.kr
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