Space

store by jpg coffee brand interior design

Extra Form

Country	China
Year	2022
Award	GOLD WINNER
Affiliation	5 plus 2 Studio Co., Ltd.
Designer	Yongqiang Yi
Description(English)	Store by .jpg has gained a group of loyal fans thanks to its high-quality products and the rapid spread of the Internet.Satisfy the continuity of the brand's own tone, rational design language creates space diversity, delicate material texture gives customers pure feelings, and social distance is the design point to express emotional communication between baristas and customers.Different sitting height designs stimulate the diverse experience of the space, prompting customers to actively explore the space, all emotions generated here can be found, and then return to the value delivered by store by .jpg coffee.
Description(Native)	store by .jpg作为新生自主品牌,得益于其优质的出品与互联网的传播迅速，因此收获了一批忠实粉丝。满足品牌自身调性连续的同时，用理性的设计语言创造空间的多样性，用细腻的材质肌理赋予大众纯粹的感受，以距离作为标尺去表达使用情景当中咖啡师与顾客之间情感交流。通过对堂坐的形式进行不同的高度设计，以激发空间的多样体验性，促使客群去主动探索与空间的互动，各种结构与材质碰击出丰富的细节，顾客于这期间产生的所有微妙情绪都能在空间里找到激发点，随之回归到store by .jpg咖啡从制作到被品尝所能传递的价值。手捧一杯馥郁醇香的咖啡，暖黄的阳光穿过通透的落地窗充盈着这纯粹的空间里，在疗愈身心之时，感受窗内外的四季变化与城市人文；让咖啡成为社区的文化符号叠加到当下的城市文化发展中，得以延续的同时亦促成了相应的商业价值与感情回报。
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