Space

X11 Global Flagship Store (Huaihai Road, Shanghai)

Extra Form

Country	China
Year	2022
Award	GOLD WINNER
Client	KK Group
Affiliation	BloomDesign
Designer	Wei Lan, Li Baolong, Nan Hongtian, Chen Xiaohu
Description(English)	To break the independence of the two floors of space, the floorslabs of the ground floor were removed to connect it with the underground floor. After demolishing and stripping treatments, the existing reinforced concrete beams and columns are exposed and retained, thereby restoring original structures. The 6-meter-high shelf visually integrates the two floors of space, and becomes an instagrammable scene and artistic installation in the store. The transparent glass bridge blurs the physical boundaries of the two-storey space. The long, distinctive "X Time Tunnel" features a sense of technology, and seems to link to future.
Description(Native)	设计师利用外立面的尺度优势，打造了一个5层楼高的，由一个个“盒子”构成的盲盒版外立面，同时它也是一个LED灯墙，整齐有序，让品牌在整个街区中显得格外突出，像等待打开和探索的盲盒吸引着来往路人进店一探究竟。夜晚当灯光装置打开的时候，每个发光盒子又可以组成形态各异的像素图案，也成为X11品牌对外表达品牌态度的媒介。 为了让品牌呈现完整的故事性和体验感，设计师以“X方舟”为主题，用空间讲述当宇宙崩坏时其实也是正在重新建构这样一个“末日与新生”的景象。 为了打破双层空间独立性，最大限度表达品牌体验一体感，设计师将一层楼板打穿，与地下一层贯通，让空间向下延伸，使空间更有张力，感受更加宏伟。空间中保留拆除和剥离而呈现的原始裸露的钢筋和混泥土梁柱，还原建筑结构本来的状态，在建筑中重建，银色的哑光不锈钢，裸露的灰色水泥，在科技感十足的灯光和多媒体的点缀下，强烈的赛博朋克风。 设计师在空间中设置了一个通高6米的通天货架，穿过一楼楼板，将两层空间在视觉上统一为一个整体。同时货架本身也成为了店内的打卡点和艺术装置，自下而上仰望，拔地而起向上延伸，充满力量感和未来感。透明的玻璃廊桥设置，模糊了双层空间的物理界限，激发着到店潮人们的探索欲。 深邃且充满科技感的专属X时空隧道，仿佛链接着未来，通过隧道中的一道道门去发现一个个不同的场景，像是进入了一个永不闭幕的动漫展，眼花缭乱，置身于一个无尽的探索空间之中。 X11上海旗舰店是消费者与品牌互动的窗口，是消费者发现美好，探索未知，表达自我的潮流文化空间和平台。
Website	www.zhanfangdesign.com
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