Communication

Swealt

Extra Form

Country	China
Year	2022
Award	GRAND PRIZE
Client	YANXIAOCHU Co., Ltd.
Affiliation	inDare Design Strategy Limited Co., Ltd.
Designer	Fengming Chen, Qing Yu, Haoxue Mei, Qingwei Li, Jiayin Guan
Description(English)	In order to give consumers a perfect hair color experience at home, we combine the professional hair salon techniques. The products are set up a partition coloring, with precise data measurement by hair length, and the user can choose the capacity of the hair coloring cream according to the length of the hair. Swealt is not only a professional hair coloring product, but also allows consumers to understand their hair quality, hair care knowledge and advice from professional hairdresser.
Description(Native)	通过消费者调研，我们得出结论，Z世代更愿意为良好的体验进行消费和沟通，所以我们设计了这款染发产品，以专业和服务满足消费者的需求。 产品都是基于方便自身生产成本控制的⻆度进行设计，在实际使用中牺牲了 部分用户体验。针对Z世代消费者愿意为「更好的体验」买单的心理，我们 以“专业”和“好玩”为设计的核心，重塑颠覆体验的染发产品。 结合真实用户的DIY染发体验及反馈，我们将关键的染发剂与显色剂勾兑摇 匀的动作放大，借助Z世代共有的潮流单品——奶茶与喝奶茶时“摇一摇”的 动作，为产品外观设计了奶茶杯的形态，并简化产品使用步骤，实现撕开- 扭紧-摇匀使用的简单有趣不易出错的全新染发体验。 为了让消费者在家里就能获得完美的染发体验，我们结合了专业美发店的技术。产品设置了分区染发，按头发长度进行精确的数据测量，用户可以根据头发的长度来选择染发膏的容量。Swealt不仅是一款专业的染发产品，还可以让消费者了解自己的发质、护发知识和专业美发师的建议。 简单好玩不出错的染发体验，这就是妍小初。
Website	www.in-dare.com
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