Communication

NYGDESIGN Brand Design Upgrade

Extra Form

Country	China
Year	2023
Award	WINNER
Affiliation	NYGDESIGN
Designer	MoLin
Description(English)	On our fifth anniversary, we have upgraded a brand new image system of NYGDESIGN and redefined NYGDesign-style of "FRESH". We believe that, as a team taking FRESH as the core, the brand design upgrading should not be only about numb changing, but about creating sets of visual systems and tools for the group that can embrace change and encourage to make more surprise. We hope that this upgrade will not only further express the core values of the team clearly, but also inspire us to continue to create more fresh designs for the Greater Bay Area.
Description(Native)	NYGDESIGN 牛油果设计是扎根深圳的新锐创意集合体，也是大湾区新锐原创设计力量。自2016年成立至今，正如我们的标语 — “BE FRESH”，NYGDESIGN 坚持用好奇心打造新鲜设计。在成立五年之际，我们为 NYGDESIGN 升级了焕然一新的品牌形象系统，重新定义 NYGDESIGN 式的 “FRESH”。 我们相信，作为一个以“FRESH”为内核的团队，品牌升级不应单纯地为了改变而改变，而是需要为团队打造一套拥抱变化、鼓励惊喜的视觉系统和工具。我们以平时的设计草稿和笔记为灵感，为 NYGDESIGN 特制了一套带有手写结构的特殊英数字符，一方面是在字体中融入平时我们的书写特色，同时也代表对常态的反思和挑战。希望这次 NYGDESIGN 的品牌升级在更清晰地表达团队的核心价值之余，也激发团队继续为大湾区打造更多新鲜设计。
Positive Comments

1. in Communication
   

   Bamboo Slips Liquor

2. in Communication
   

   NEWBLE Watch balanced world

3. in Industrial
   

   The Third Size Tissue box made from straw

4. in Communication
   

   Korea 195 Grapefruit Biscuit Packaging Design

5. in Industrial
   

   Animal Musician

6. in Communication
   

   NYGDESIGN Brand Design Upgrade

7. in Communication
   

   Moon Cake Box

8. in Communication
   

   Post Morden Life

9. in Industrial
   

   ODDICT TWIG PRO

10. in Space
    

    Restaurant Aromamigo

11. in Space
    

    Maries Chocolate Queen

12. in Space
    

    PT Group Event Space

13. in Communication
    

    Swealt

14. in Space
    

    Jenga Box

15. in Space
    

    Birch Forest

16. in Space
    

    Ordering Forest

17. in Industrial
    

    BIOT KOREA Stem Cell Navigator

18. in Communication
    

    4Paradigm Pandemic Prediction System Design

19. in Space
    

    Guangzhou Inglemirepharm Office Brand Center

20. in Space
    

    Stream Office

21. in Space
    

    HSS Hotel

22. in Communication
    

    Pull Pill

23. in Communication
    

    Project Link

24. in Space
    

    Slow time

25. in Space
    

    ZEN ARTISTRY

26. in Communication
    

    4Paradigm Sage AIOS Packaging Design

27. in Space
    

    The Floating Corridor

28. in Communication
    

    Sauce Artist

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